Performance Marketing Lead

RSH Global · India

ROLE OVERVIEW

The Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from traffic

acquisition to on-site conversion and revenue. This role goes beyond running ads; it requires

strong ownership of the website, funnels, and performance metrics that drive Orimii’s D2C

business.

You will work closely with brand, creative, tech, and e-commerce teams to ensure the website

performs as a high-conversion, insight-led sales channel.

KEY RESPONSIBILITIES

1. Performance Strategy & Growth

• Own performance marketing across Meta, Google, and other paid channels

• Drive scalable revenue growth while maintaining healthy CAC and ROAS

• Build and optimise full-funnel strategies (TOF - MOF - BOF)

2. D2C Website & Funnel Ownership

• Own Orimii’s D2C website performance as a primary revenue channel

• Optimise landing pages, PDPs, checkout flows, and site navigation for conversion

• Work with tech / product teams on site improvements, speed, UX, and CRO

• Lead A/B testing for creatives, pages, offers, and funnels

3. Conversion Rate Optimisation (CRO)

• Identify drop-offs across the funnel and implement fixes

• Improve metrics like CVR, AOV, bounce rate, and retention

• Align messaging across ads, website, post-purchase

4. Creative & Brand Collaboration

• Translate performance insights into creative and messaging direction

• Work closely with brand and content teams to ensure ads stay on-brand and compliant

• Balance performance efficiency with Orimii’s trust-first brand voice

5. Analytics, Attribution & Reporting

• Own dashboards and reporting for D2C performance

• Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance

• Use insights to guide budget allocation and strategy

6. Channel & Stakeholder Management

• Coordinate with agencies, freelancers, and internal teams

• Set clear KPIs and review performance regularly

• Act as the single point of accountability for D2C performance

WHAT SUCCESS LOOKS LIKE:

• Consistent D2C revenue growth with improving efficiency

• A high-performing website that converts traffic into loyal customers

• Clear performance insights guiding business decisions

Should have experience of handling mothly budget of Rs.40lakhs+