Admissions coordinator

Location: TIPS Madurai Campus
Reporting to: Head of School
Functional Reporting: Corporate Admissions Leadership
The Admissions Coordinator will manage the end-to-end school admission process including marketing , from initial enquiry to confirmed enrolment. The role requires strong parent counselling, consistent lead follow-up, admission conversion and sound understanding of different school curricula including IB, Cambridge, CBSE and Inclusive / Special Education programmes. The position is expected to actively contribute towards achieving campus admission targets while providing a professional and positive experience to prospective parents & is expected to join immediately.
Key Responsibilities (Includes but not limited to):
Handle admission enquiries received through walk-ins, telephone, website, digital campaigns, social media, referrals, marketing and other lead sources.
Counsel prospective parents on the appropriate curriculum and programme based on the child’s age, academic background and learning requirements.
Clearly explain the school’s IB, Cambridge, CBSE and Inclusive Education offerings (as per the responsibilities given), academic approach, facilities, fee structure, transport and admission process.
Manage regular lead follow-ups and enquiry-to-admission conversion through calls, email, Whats App and other approved communication channels.
Maintain all enquiries, follow-ups, applications and conversion stages accurately in the Admissions CRM/ Lead Management System.
Schedule and coordinate campus visits, school tours, parent meetings, student assessments and admission interactions.
Coordinate with the Head of School, Academic Team and Special Education/ Inclusive Education Team wherever curriculum or student-support clarification is required.
Guide parents through application, documentation, assessment, fee payment and final enrolment formalities.
Work closely with Academics, Finance, Administration, Transport and Marketing teams to ensure smooth completion of admissions.
Track pending leads, identify high-potential enquiries and take timely action to improve conversion.
Understand and record reasons for lost or non-converted enquiries and provide feedback to the Admissions Head.
Support Open Houses, admission events, education fairs, preschool outreach, community engagement and other admission-generation activities.
Prepare daily/ weekly admission pipeline, conversion and target-achievement reports.
Ensure accuracy, confidentiality and compliance with the school's admission policies and processes.
Candidate Profile:
Graduate / Postgraduate in any discipline. MBA / Marketing / Communication / Education background will be an advantage.
Preferably 3–6 years of experience in School Admissions, Education Counselling, Student Recruitment, Parent Relations or Education Sales.
Candidates with experience in K-12 schools, International Schools, IB Schools, Cambridge Schools or CBSE Schools will be preferred.