Facebook media buyer

Logicode Inc · Ahmedabad, India

Location: S. G. Highway, Ahmedabad

Experience: 2–4 Years

Job Type: Full-Time

Shift Timing: UK Shift – 1:00 PM to 10:00 PM (Flexible) About the Company

Logicode Inc. is a product-based company with its own product portfolio and clients based in the US and Canada. We provide a collaborative work environment with opportunities to learn, grow, and work on performance-driven digital marketing campaigns. Job Description

We are looking for an experienced and results-driven Facebook Media Buyer to plan, manage, optimize, and scale paid advertising campaigns across Meta platforms. The ideal candidate should have strong hands-on experience with Facebook Ads Manager, campaign optimization, audience targeting, performance analysis, and conversion optimization. Key Responsibilities Plan, create, manage, and optimize paid advertising campaigns on Facebook and Instagram . Develop effective campaign strategies based on business objectives and target audiences. Set up and manage campaigns across different objectives, including: Lead Generation Website Traffic Sales and Conversions App Promotion Brand Awareness Retargeting Conduct audience research and create effective targeting strategies. Monitor campaign performance and optimize campaigns to improve results and maximize ROI. per purchase . Perform A/B testing for ad creatives, ad copies, audiences, landing pages, and campaign strategies. Identify scaling opportunities and implement strategies to increase campaign performance. Work closely with the content, creative, design, and marketing teams to develop high-performing ad creatives. Coordinate with the technical team for Meta Pixel, Conversion API (CAPI), event tracking, and campaign tracking . Required Skills & Qualifications 2–4 years of hands-on experience in Facebook/Meta Media Buying . Strong knowledge of Meta Ads Manager and Meta Business Suite. Experience in managing and optimizing performance marketing campaigns. Strong understanding of audience targeting, retargeting, custom audiences, and lookalike audiences. Knowledge of Meta Pixel, Conversion API, event tracking, and conversion tracking. Experience with campaign scaling and budget optimization. Strong analytical and problem-solving skills. Ability to interpret campaign data and make data-driven decisions. Knowledge of Google Analytics, Google Tag Manager, and reporting tools will be an added advantage. Good communication and teamwork skills. Ability to manage multiple campaigns and meet deadlines. Preferred Qualifications Experience in affiliate marketing or lead-generation campaigns. Experience running international campaigns, especially for the US and Canadian markets. Knowledge of landing-page optimization and conversion rate optimization. Experience working with high advertising budgets and scaling profitable campaigns. Why Join Us? Opportunity to work with a product-based company. Exposure to international markets and clients. Friendly and collaborative work environment. Learning and career growth opportunities. Opportunity to work on performance-driven marketing campaigns.

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