Performance marketer

WebOcto · Pune division, India

About the Role

We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid media campaigns across multiple channels for our agency's clients. You'll own campaign performance end-to-end — from strategy and setup through daily optimization and reporting — working closely with account managers, creative teams, and clients to hit growth and ROI targets.

What You'll Do

- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, Linked In,and other relevant platforms

- Own budget allocation and pacing across multiple client accounts simultaneously

- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy

- Continuously optimize campaigns based on performance data — bids, creatives, audiences, landing pages, and funnels

- Set up and maintain tracking (GA4, GTM, pixel/conversion tracking, UTM structures) to ensure accurate measurement

- Build and present clear, insight-driven performance reports to clients and internal stakeholders

- A/B test ad creatives, copy, and landing pages to improve CTR, CPA, ROAS, and other key metrics

- Stay current on platform updates, algorithm changes, and emerging ad formats/channels

- Collaborate with designers and copywriters to brief and refine high-performing creative assets

- Identify upsell and scaling opportunities within existing client accounts

- Manage multiple client accounts and deadlines simultaneously in a fast-paced agency environment

What We're Looking For

- 2–5 years of hands-on experience running paid media campaigns, ideally in an agency setting

- Proven track record managing budgets and delivering measurable ROI (ROAS, CPA, CAC, LTV)

- Strong working knowledge of Google Ads, Meta Ads Manager, and at least one of Linked In/Tik Tok/Pinterest Ads

- Proficiency with GA4, Google Tag Manager, and conversion tracking setup

- Comfortable with Excel/Google Sheets for data analysis; familiarity with dashboarding tools (Looker Studio, Supermetrics, etc.) a plus

- Strong analytical mindset with the ability to translate data into actionable recommendations

- Excellent communication skills — able to explain performance clearly to both technical and non-technical stakeholders

- Highly organized, deadline-driven, and comfortable managing multiple accounts/clients at once

- Google Ads / Meta Blueprint certifications a plus

Nice to Have

- Experience with e-commerce (Shopify/Amazon Ads) or lead-gen verticals

- Basic understanding of SEO, CRO, or email marketing

- Experience with programmatic or DSP platforms

- Familiarity with marketing automation tools (Hub Spot, Klaviyo, etc.)

 What We Offer

- Competitive salary + performance bonuses

- Learning & development budget for certifications and courses

- Opportunity to work across diverse industries and client portfolios

- Collaborative, fast-paced agency culture