Public Relations Specialist

<p><b>Job Title: Public Relations </b></p><p><b>Location: New Delhi</b></p><p><br /></p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute comprehensive PR strategies aligned with brand and business objectives.</li><li>Draft, edit, and distribute high-quality press releases, media notes, and other communication materials.</li><li>Build and maintain strong relationships with journalists, editors, influencers, and media agencies across print, digital, television, and online platforms.</li><li>Secure meaningful media coverage through proactive pitching and relationship management.</li><li>Plan and execute product launches, press conferences, media events, brand collaborations, and campaign activations.</li><li>Coordinate with internal teams including Marketing, Brand, Social Media, and Leadership to ensure consistent messaging.</li><li>Monitor media coverage, prepare coverage reports, and track PR campaign performance.</li><li>Identify newsworthy opportunities and develop compelling story angles that enhance brand visibility.</li><li>Stay updated on industry trends, competitor activity, and emerging media opportunities.</li></ul><p><br /></p><p><b>Requirements</b></p><ul><li>Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.</li><li>3-5 years of relevant experience in Public Relations, Corporate Communications, or a PR agency.</li><li>Proven experience in writing press releases, media pitches, and communication materials.</li><li>Strong network of media contacts across print, digital, television, and online publications.</li><li>Demonstrated experience in executing successful PR campaigns from planning to post-campaign reporting.</li><li>Excellent verbal and written communication skills.</li><li>Strong organizational and project management abilities with the capability to manage multiple campaigns simultaneously.</li><li>Ability to work in a fast-paced, collaborative environment and meet tight deadlines.</li><li>Excellent storytelling and content development skills.</li><li>Strong negotiation and stakeholder management abilities.</li><li>Experience working with consumer brands, lifestyle, beauty, fashion, FMCG, or D2C brands is an advantage.</li><li>Creative mindset with the ability to identify newsworthy brand opportunities.</li><li>Data-driven approach to measuring PR effectiveness and campaign success.</li></ul><img src="https://www.jobg8.com/Tracking.aspx?6m5T5ppj%2bf5c0UegjlWYeIWYhbii7gFtb" width="0" height="0" />