D2C Tech Lead

Repro India Limited · India

Role Overview:

Repro is seeking a hands-on Software D2C Tech Lead who will help to shape up the D2C brand of Repro named Bookscape. The candidate should have a good experience in building the D2C product. The candidate will own and scale our direct-to-consumer digital ecosystem. This role will be responsible for building, optimizing, and maintaining high-performing eCommerce platforms, ensuring seamless customer journeys, and driving innovation across digital touchpoints. The candidate will spend approximately 60% of time in active coding and system design and 40% in technical leadership and team management. This role requires deep engineering capabilities combined with the ability to mentor teams and drive scalable, production-grade architecture. You will work closely with business, product, marketing, and operations teams to deliver scalable, data-driven, and customer centric technology solutions.

Key Responsibilities

Platform Ownership & Development

• Lead the architecture, development, and optimization of D2C platforms custom stack

• Ensure high performance, scalability, and security of the eCommerce ecosystem

• Manage integrations with payment gateways, logistics, CRM, ERP, and marketing tools.

Customer Experience & Conversion

• Optimize website/app performance, UX, and conversion funnels

• Implement personalization, recommendation engines, and A/B testing frameworks

• Ensure mobile-first and omnichannel experiences.

Tech Strategy & Innovation

• Define and execute the D2C technology roadmap aligned with business goals

• Evaluate and implement new tools, frameworks, and technologies

• Drive automation across operations (order management, inventory sync, etc.)

Data & Analytics

• Leverage analytics tools (GA4, Mixpanel, etc.) for insights and decision-making

• Build dashboards for business KPIs like CAC, LTV, conversion rates

• Enable data-driven experimentation and growth

Team Leadership

• Lead and mentor a team of developers, QA, and tech specialists

• Collaborate cross-functionally with product, marketing, and operations teams

• Manage external vendors, agencies, and tech partners

Required Skills & Qualifications

• Strong experience with D2C/eCommerce platforms (Shopify preferred)

• Proficiency in frontend (React, HTML, CSS, JS) and backend technologies

• Experience with APIs, microservices, and third-party integrations

• Knowledge of payment systems, checkout optimization, and security standards

• Familiarity with cloud platforms (AWS, GCP, or Azure)

• Strong understanding of SEO, performance optimization, and web vitals.