Creative lead - strategy & operations (luxury industry)

Creative Lead – Strategy and Operations (Luxury Industry)

HMLC

At HMLC, we work with luxury brands to craft distinctive identities, refined experiences, and world-class brand presence. We are looking for a creative leader with a strong background in luxury brand management who can shape vision, drive design excellence, and execute ideas swiftly across all brand touchpoints.

Job Description

Lead end-to-end creative direction for luxury and premium brands. Build and maintain strong brand identities across visual language, tone, storytelling, and positioning. Oversee branding, design systems, websites, digital experiences, campaigns, and content ecosystems. Translate brand strategy into clear, actionable creative outputs. Ensure fast, efficient execution — turning ideas into live deliverables with speed and precision. Manage multiple projects simultaneously while maintaining premium quality standards. Act as the primary client point of contact, aligning creative vision with business goals. Streamline workflows for smooth production and on-time delivery. Collaborate closely with internal teams (design, content, operations) to bring concepts to life. Contribute to HMLC's own brand growth and creative evolution.

Requirements

Background in Luxury Brand Management. Strong understanding of premium aesthetics, design sensibility, and luxury consumer behaviour. Experience managing branding, websites, campaigns, and multi-channel creative projects. Ability to think strategically and execute hands-on. Proven track record of delivering high-quality work quickly and efficiently. Strong project management and operational skills. Experience in agency, hospitality, luxury, lifestyle, or premium sectors is a plus.