Lead generation specialist - weddings

Job Title: Lead Generation Executive – Wedding Industry

Job Overview:

We are looking for a motivated and results-driven  Lead Generation Executive to identify, attract, and convert potential clients for our wedding services. The ideal candidate should have strong communication skills, experience in digital lead generation, and an understanding of the wedding and events industry.

Key Responsibilities:

Generate qualified leads for wedding-related services through digital platforms, social media, websites, referrals, and online directories. Identify and target potential clients, including couples, families, wedding planners, and event partners. Manage lead-generation campaigns through platforms such as Instagram, Facebook, Google, Whats App, and other relevant channels. Respond promptly to enquiries and maintain regular follow-ups with prospective clients. Understand client requirements, including wedding dates, venues, budgets, guest counts, and service needs. Qualify leads and schedule calls, meetings, or consultations with the sales or event team. Maintain accurate lead information and update the CRM, lead tracker, or database regularly. Coordinate with the social media and marketing teams to create campaigns that generate enquiries. Track lead sources, conversion rates, follow-up status, and campaign performance. Build and maintain relationships with wedding planners, venues, vendors, photographers, decorators, and other industry partners. Achieve monthly lead-generation and conversion targets. Share regular reports and insights on lead quality, campaign performance, and market trends.

Required Skills and Qualifications:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. Experience in lead generation, sales, digital marketing, or the wedding/events industry is an advantage. Strong verbal and written communication skills. Good knowledge of Instagram, Facebook, Whats App Business, Google, and other digital marketing platforms. Ability to communicate professionally with clients and understand their requirements. Strong follow-up, negotiation, and relationship-building skills. Familiarity with CRM tools, Google Sheets, Excel, or lead-management software. Ability to work independently and achieve targets within deadlines. Creative, organised, proactive, and customer-focused approach. Key Performance Indicators (KPIs) Number of qualified leads generated per month. Lead-to-consultation conversion rate. Lead-to-booking conversion rate. Response and follow-up time. Cost per lead and campaign performance. Number of meetings or consultations scheduled. Revenue generated from converted leads. Preferred Experience Experience in wedding planning, event management, wedding photography, décor, catering, venues, bridal services, or related industries will be preferred.