Copywriter - mainline

Copywriter – Mainline

Location: Mumbai

Experience: 2–3 years

Employment Type: Full-time

About the Role

We are looking for a Copywriter with a strong command of language and a passion for storytelling to work on mainline advertising campaigns. The ideal candidate should be able to develop sharp, memorable ideas and translate them into compelling communication across traditional and digital platforms.

Key Responsibilities

Develop campaign ideas, concepts, taglines, headlines, scripts, and long-form copy. Work closely with Art Directors, Creative Directors, and other creative teams to develop integrated campaigns. Write for TV, print, OOH, radio, digital, social media, and other brand touchpoints. Turn creative briefs and consumer insights into strong communication ideas. Develop campaign narratives and ensure consistency across multiple formats. Present and articulate creative ideas to internal teams and clients. Research brands, categories, audiences, and cultural trends to develop relevant communication. Collaborate with strategy and account teams to understand brand objectives and communication challenges. Edit and refine copy based on feedback while maintaining the core creative thought. Stay updated on advertising trends, culture, conversations, and emerging formats.

Requirements

2–5 years of experience as a Copywriter in an advertising agency or creative setup. Strong understanding of mainline advertising and integrated campaigns. Excellent command of English with strong grammar and vocabulary. Ability to think conceptually and develop ideas beyond just writing. Strong storytelling and communication skills. Ability to write across different formats and tones of voice. Strong understanding of brand communication and consumer behaviour. Ability to work under tight deadlines and manage multiple projects. A portfolio showcasing campaign-led/mainline work is essential.

Good to Have

Experience working on TV commercials, print campaigns, OOH, radio, and integrated campaigns. Experience with award-led creative work. Strong understanding of pop culture and current trends. Experience working with multiple categories and brands.