B2b marketing manager

B2 B Marketing Manager – IT Services

Location: Hyderabad (Work from Office) Experience: 3+ Years Qualification: MBA in Marketing Salary: ₹6–10 LPA

About the Role

We are looking for an experienced B2 B Marketing Manager to lead demand generation and Account-Based Marketing (ABM) initiatives for our IT Services business. The ideal candidate should have experience working with US-based clients, excellent communication skills, and a proven track record of generating qualified pipeline through digital marketing and enterprise marketing campaigns.

Key Responsibilities

Plan and execute B2 B demand generation campaigns to drive qualified leads and sales pipeline. Develop and manage Account-Based Marketing (ABM) strategies for enterprise accounts. Manage and optimize Linked In Ads, Google Ads, email marketing, and paid digital campaigns. Collaborate with sales teams to identify target accounts and execute personalized marketing campaigns. Build and manage lead nurturing programs using marketing automation platforms. Create campaign strategies for the US market and work directly with US-based clients. Track campaign performance, analyze KPIs, and continuously improve ROI. Coordinate with content, design, and web teams to execute marketing initiatives. Prepare campaign reports and present performance insights to internal stakeholders and clients.

Required Skills & Experience

5+ years of experience in B2 B marketing, preferably in an IT Services or Technology company. Proven experience in Demand Generation and Account-Based Marketing (ABM). Hands-on experience with Linked In Ads, Google Ads, email marketing, and marketing automation. Experience managing and communicating with US clients. Strong understanding of enterprise B2 B sales cycles and buyer journeys. Excellent verbal and written English communication skills. Strong analytical and project management skills. Experience with CRM and marketing automation tools such as Hub Spot, Salesforce, or similar platforms.

Preferred Qualifications

MBA in Marketing. Experience in marketing IT Services, Digital Transformation, Cloud, AI, Data, or Technology solutions. Saas base Platform. Knowledge of ABM platforms, intent data, and B2 B marketing best practices.

Why Join Us?

Opportunity to work with global clients. Lead high-impact B2 B marketing initiatives. Collaborative and growth-focused work environment. Career growth with a fast-growing IT Services organization.