Partner marketing manager
Intuitive.ai · Eluru, India
FULL TIMEpermanent
Job Description
About us:
Intuitive. AI is one of the fastest-growing (INC 5000, CRN) Cloud & SDx solution and services companies supporting enterprise customers on a global scale. Intuitive is an \"Engineering Company\" delivering measurable value and key business outcomes.
Intuitive Superpowers:
- Data Ops & AI/ML
- Cloud Native, App Sec Ops, Dev Sec Ops
- Cloud Migration & Transformation
- Cloud Fin Ops
- Cybersecurity (App/Data/Infra) & GRC
- SDx & Digital Workspace
We are proud to partner with some of the world's leading enterprises and serve 200+ customers across different industry verticals. We have achieved many milestones along the way, including being recognized as a top-10 fast-growth 150 IT company in the Americas by CRN in 2022 and being named one of America's fastest-growing private companies by INC 5000 in 2022. That’s not all! Even CIO Review awarded us as the Most Promising Cloud Migration Company and Artificial Intelligence Solutions Provider in 2022
About the job
Title – Partner Marketing Manager
Start date : Immediate
Position Typ e: Full Time/ Contract
Locatio n: Remote across India
Function: Marketing / Alliances
Experience: 7–10 years
Job Description
Role Overview
We are looking for a Partner Marketing Manager to own and scale Intuitive.ai’s hyperscaler and strategic partner marketing ecosystem across AWS, Google Cloud, Microsoft Azure, Databricks, Anthropic, and other alliance partners.
This role sits at the intersection of marketing, alliances, and revenue, driving co-sell pipeline, partner-led demand generation, MDF strategy, and competency-led GTM acceleration. The ideal candidate combines strategic thinking with operational rigour, particularly in managing Marketing Development Funds (MDFs), partner programs, and joint campaigns that deliver measurable business outcomes.
Key Responsibilities
1. Partner GTM Strategy & Execution
Define and execute joint Go-To-Market strategies with hyperscalers and strategic partners (AWS, GCP, Azure, Databricks, Anthropic).
Build co-branded campaigns, industry plays, and solution narratives aligned with partner priorities.
Drive partner-influenced and partner-sourced pipeline through coordinated campaigns, workshops, and events.
Align marketing initiatives with co-sell motions and field teams to accelerate deal velocity
2. MDF Planning, Allocation & Governance
Own end-to-end MDF lifecycle management across partners:
Annual and quarterly MDF planning
Allocation across campaigns, events, workshops, and POCs
Budget utilisation tracking and optimisation
Design high-impact MDF utilisation plans aligned to partner priorities (e.g., migration, AI, industry vertical plays).
Ensure timely submission of claims, documentation, and compliance with partner program guidelines.
Continuously assess ROI of MDF spends (pipeline generated, influenced revenue, conversions).
3. MDF Procurement & Partner Funding Expansion
Identify and unlock new funding avenues across partner programs:
MDF, Co-op funds, SCA, MAP, PRM-linked incentives
Proactively engage partner marketing managers and alliance teams to:
Increase funding pool availability
Align campaigns to partner funding priorities
Build business cases and proposals to secure incremental funding for strategic campaigns.
4. Campaigns, Events & Demand Generation
Plan and execute joint campaigns, including:
Webinars, roundtables, CXO events
Workshops and funded assessments
Account-based marketing (ABM) initiatives
Work cross-functionally to deliver:
Landing pages, email campaigns, paid/social assets
Thought leadership and solution storytelling
Ensure campaigns drive measurable outcomes:
Pipeline created
Meetings booked
Opportunities progressed
5. Partner Competencies & Enablement
Support partner-aligned competency development initiatives (e.g., AWS competencies, Azure solutions, GCP specialisations).
Collaborate with internal teams to:
Build required assets, case studies, credentials, and accreditations
Ensure readiness for partner validations and audits
Align marketing efforts to strengthen Intuitive’s positioning as a strategic partner.
6. Alliance & Field Alignment
Work closely with:
Alliance managers
Partner field sellers
Internal sales and account teams
Support joint account planning and target account campaigns.
Enable field-level activation through marketing support and campaign execution.
7. Performance Tracking & Reporting
Build and maintain partner marketing dashboards:
MDF utilisation
Campaign performance
Pipeline and revenue attribution
Report regularly to leadership on:
ROI of partner marketing investments
Campaign effectiveness
Areas for optimisation
Required Qualifications
Experience
7–10 years in B2 B marketing / partner marketing / alliances marketing
Proven experience working with:
AWS, GCP, Azure, Databricks or similar ecosystems
Strong, hands-on experience in:
MDF management (allocation, utilisation, claims)
Partner-funded campaigns and co-branded GTM
Skills & Capabilities
Deep understanding of:
Partner ecosystems and co-sell models
Enterprise demand generation and ABM
Strong financial and operational rigour in:
Budget tracking and ROI measurement
Ability to:
Navigate partner program frameworks
Drive cross-functional alignment (sales, alliances, delivery)
Preferred
Experience in:
Cloud, Data, AI, or Digital Engineering services
Familiarity with:
Partner tools (AWS Partner Central, GCP Partner Advantage, Microsoft Partner Center)
PRM / attribution frameworks
Success Metrics (What Good Looks Like)
% MDF utilisation vs allocation
Increase in partner-funded pipeline
Growth in co-sell opportunities and conversions
Number of competencies achieved / renewed
Campaign ROI (pipeline, revenue, CAC efficiency)
Intuitive. AI is one of the fastest-growing (INC 5000, CRN) Cloud & SDx solution and services companies supporting enterprise customers on a global scale. Intuitive is an \"Engineering Company\" delivering measurable value and key business outcomes.
Intuitive Superpowers:
- Data Ops & AI/ML
- Cloud Native, App Sec Ops, Dev Sec Ops
- Cloud Migration & Transformation
- Cloud Fin Ops
- Cybersecurity (App/Data/Infra) & GRC
- SDx & Digital Workspace
We are proud to partner with some of the world's leading enterprises and serve 200+ customers across different industry verticals. We have achieved many milestones along the way, including being recognized as a top-10 fast-growth 150 IT company in the Americas by CRN in 2022 and being named one of America's fastest-growing private companies by INC 5000 in 2022. That’s not all! Even CIO Review awarded us as the Most Promising Cloud Migration Company and Artificial Intelligence Solutions Provider in 2022
About the job
Title – Partner Marketing Manager
Start date : Immediate
Position Typ e: Full Time/ Contract
Locatio n: Remote across India
Function: Marketing / Alliances
Experience: 7–10 years
Job Description
Role Overview
We are looking for a Partner Marketing Manager to own and scale Intuitive.ai’s hyperscaler and strategic partner marketing ecosystem across AWS, Google Cloud, Microsoft Azure, Databricks, Anthropic, and other alliance partners.
This role sits at the intersection of marketing, alliances, and revenue, driving co-sell pipeline, partner-led demand generation, MDF strategy, and competency-led GTM acceleration. The ideal candidate combines strategic thinking with operational rigour, particularly in managing Marketing Development Funds (MDFs), partner programs, and joint campaigns that deliver measurable business outcomes.
Key Responsibilities
1. Partner GTM Strategy & Execution
Define and execute joint Go-To-Market strategies with hyperscalers and strategic partners (AWS, GCP, Azure, Databricks, Anthropic).
Build co-branded campaigns, industry plays, and solution narratives aligned with partner priorities.
Drive partner-influenced and partner-sourced pipeline through coordinated campaigns, workshops, and events.
Align marketing initiatives with co-sell motions and field teams to accelerate deal velocity
2. MDF Planning, Allocation & Governance
Own end-to-end MDF lifecycle management across partners:
Annual and quarterly MDF planning
Allocation across campaigns, events, workshops, and POCs
Budget utilisation tracking and optimisation
Design high-impact MDF utilisation plans aligned to partner priorities (e.g., migration, AI, industry vertical plays).
Ensure timely submission of claims, documentation, and compliance with partner program guidelines.
Continuously assess ROI of MDF spends (pipeline generated, influenced revenue, conversions).
3. MDF Procurement & Partner Funding Expansion
Identify and unlock new funding avenues across partner programs:
MDF, Co-op funds, SCA, MAP, PRM-linked incentives
Proactively engage partner marketing managers and alliance teams to:
Increase funding pool availability
Align campaigns to partner funding priorities
Build business cases and proposals to secure incremental funding for strategic campaigns.
4. Campaigns, Events & Demand Generation
Plan and execute joint campaigns, including:
Webinars, roundtables, CXO events
Workshops and funded assessments
Account-based marketing (ABM) initiatives
Work cross-functionally to deliver:
Landing pages, email campaigns, paid/social assets
Thought leadership and solution storytelling
Ensure campaigns drive measurable outcomes:
Pipeline created
Meetings booked
Opportunities progressed
5. Partner Competencies & Enablement
Support partner-aligned competency development initiatives (e.g., AWS competencies, Azure solutions, GCP specialisations).
Collaborate with internal teams to:
Build required assets, case studies, credentials, and accreditations
Ensure readiness for partner validations and audits
Align marketing efforts to strengthen Intuitive’s positioning as a strategic partner.
6. Alliance & Field Alignment
Work closely with:
Alliance managers
Partner field sellers
Internal sales and account teams
Support joint account planning and target account campaigns.
Enable field-level activation through marketing support and campaign execution.
7. Performance Tracking & Reporting
Build and maintain partner marketing dashboards:
MDF utilisation
Campaign performance
Pipeline and revenue attribution
Report regularly to leadership on:
ROI of partner marketing investments
Campaign effectiveness
Areas for optimisation
Required Qualifications
Experience
7–10 years in B2 B marketing / partner marketing / alliances marketing
Proven experience working with:
AWS, GCP, Azure, Databricks or similar ecosystems
Strong, hands-on experience in:
MDF management (allocation, utilisation, claims)
Partner-funded campaigns and co-branded GTM
Skills & Capabilities
Deep understanding of:
Partner ecosystems and co-sell models
Enterprise demand generation and ABM
Strong financial and operational rigour in:
Budget tracking and ROI measurement
Ability to:
Navigate partner program frameworks
Drive cross-functional alignment (sales, alliances, delivery)
Preferred
Experience in:
Cloud, Data, AI, or Digital Engineering services
Familiarity with:
Partner tools (AWS Partner Central, GCP Partner Advantage, Microsoft Partner Center)
PRM / attribution frameworks
Success Metrics (What Good Looks Like)
% MDF utilisation vs allocation
Increase in partner-funded pipeline
Growth in co-sell opportunities and conversions
Number of competencies achieved / renewed
Campaign ROI (pipeline, revenue, CAC efficiency)
Details
| Company | Intuitive.ai |
| Location | Eluru, India |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |