Social Commerce/TikTok Shop Lead

Social Commerce / TikTok Shop Lead Employment Type: Full-Time Work Model: Hybrid Role Summary We are seeking a strategic, commercially minded Social Commerce / TikTok Shop Lead to build, operate, and scale high-growth social commerce channels. This role will own TikTok Shop strategy and day-to-day performance while helping expand creator-led commerce across complementary platforms. The ideal candidate brings a strong blend of social commerce expertise, analytical rigor, and hands-on operational leadership. You will guide channel strategy, manage commercial performance, lead external partners, and create repeatable programs that turn creator and affiliate activity into sustainable revenue growth within the consumer beauty and personal care industry. Key Responsibilities Own the strategy, daily operations, and growth plan for TikTok Shop and other relevant social commerce storefronts. Drive GMV, revenue growth, contribution margin, and profitability through ongoing performance analysis and timely investment decisions. Maintain clear channel P