Campaign Specialist

BuyerForesight · India

: Campaign Specialist

: Kolkata (Preferred) / Remote (Anywhere in India)

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At BuyerForesight, we thrive when our people thrive. We are currently looking for a Campaign Specialist who will own outbound, multi-channel audience acquisition campaigns for field programs hosted across multiple projects. The ideal person will be accountable for converting target accounts and contacts into leads, registrations, and final program participants through structured planning, precise execution, and consistent follow-up. This role requires a proactive problem solver with exceptional written and verbal communication skills, meticulous attention to detail, and comfort working across email, LinkedIn, calling, texting, and WhatsApp outreach. Each Campaign Specialist will manage a minimum of four live projects at any given time while maintaining campaign quality, CRM hygiene, and clear KPI ownership.

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1. Own campaign planning and execution for designated field program projects, including audience definition, channel mix, outreach calendar, messaging, and follow-up cadence.
2. Run outbound multi-channel activities across email campaigns, LinkedIn outreach, calling, texting, and WhatsApp to acquire audiences for field programs.
3. Manage at least four live projects at any given point of time, balancing daily execution with weekly campaign planning and performance reviews.
4. Drive KPI outcomes across the funnel: leads generated, leads converted to registrations, and registrations converted to final participants.
5. Understand the industry verticals, company types, functional roles, and priority accounts each assigned project needs to target.
6. Use LinkedIn, web research, CRM data, and other tools to identify relevant accounts, contacts, hard-to-find information, and audience segments.
7. Write concise, carefully tailored outreach messages based on prospect background, program relevance, and the style expected by U.S.- and EU-market audiences.
8. Track outreach status, responses, registrations, show-up intent, and final participation data accurately in the CRM and campaign trackers.
9. Identify campaign gaps early, test new outreach angles, and recommend improvements to improve conversion from lead to registration to attendance.
10. Coordinate with internal teams to ensure the campaign brief, target list, messaging, daily execution, and reporting stay aligned with project goals.

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1. Bachelor's degree required. BE, BTech, BCA, B.Com, MCA, MBA, or similar degrees preferred.
2. 3-6 years of experience in campaign execution, audience acquisition, lead generation, sales development, or research-led outbound roles.
3. Experience with B2B campaigns for IT services, technology, SaaS, or North America/EU-focused markets is preferred.
4. Strong working knowledge of email outreach, LinkedIn prospecting, phone follow-ups, texting, WhatsApp outreach, CRM updates, and campaign reporting.
5. Comfortable operating in a KPI-driven environment with clear ownership of conversion outcomes and deadlines across multiple live projects.
6. Enthusiastic individual contributor who can work independently in a start-up environment and respond well to changing campaign needs.