Marketing Manager

Cedar Global Solutions · Karachi division, Pakistan

Marketing Operations Leadership & Team Management

• Manage and coach the marketing execution team (email, paid, social, content/design support as applicable).
• Assign work, set priorities, remove blockers, and ensure on-time delivery across all channels.
• Create repeatable workflows, approval paths, and standards to keep output consistent and scalable.
• Establish meeting cadence (weekly production meeting, campaign kickoffs, retro reviews).
• Deliverables: team workflow, weekly priorities board, SLA timelines, campaign calendar governance.

Campaign Planning & Integrated Execution (All Channels)

• Own end-to-end campaign operations across email + ads + social + landing pages + content distribution.
• Translate business priorities into a campaign calendar with deliverables, deadlines, owners, and launch QA.
• Ensure all marketing activities align with brand voice, compliance, and audience segmentation.
• Coordinate cross-functionally with Sales/CS/Product/Creative to launch campaigns smoothly.
• Deliverables: campaign briefs, launch checklists, calendar, cross-functional status reporting.

Email Marketing: Templates, QA, Segmentation & Deliverability

• Build and maintain a library of approved email templates (newsletters, nurture, promos, transactional, events).
• Ensure mobile responsiveness, accessibility, branding consistency, and strong CTAs.
• Manage segmentation rules, suppression lists, opt-in compliance, and deliverability best practices.
• Implement A/B tests (subject lines, content blocks, send times) and document learnings.
• Deliverables: template system, email QA checklist, deliverability monitoring, test log.

AEO/SEO & Content Optimization (Findability + Conversion)

• Own operational execution of on-page SEO + AEO: metadata, headings, schema basics (as needed), internal linking, content formatting for "answers."
• Partner with content owners to implement keyword/intent mapping and update priority pages.
• Maintain an optimization backlog and ensure updates ship on schedule.
• Track search visibility and conversion impact (leads, demo requests, sign-ups).
• Deliverables: SEO/AEO checklist, optimization roadmap, content update queue, reporting.

Paid Ads Management (Setup, QA, Budget Pacing, Optimization)

• Manage ad operations across platforms (e.g., Google/Meta/LinkedIn) depending on your stack.
• Own campaign setup, tracking parameters (UTMs), creative handoff, and launch QA.
• Monitor budget pacing, performance, and optimize for CPL/CPA/ROAS (based on org goals).
• Coordinate creative refresh cycles and ensure testing is structured.
• Deliverables: paid media launch checklist, pacing sheet, testing roadmap, weekly performance notes.

Social Media Operations (All Platforms)

• Manage social publishing across all active platforms (organic and paid social coordination).
• Build/maintain social calendars, ensure brand consistency, and coordinate asset creation.
• Monitor community engagement (comments/messages) and route inquiries appropriately.
• Produce monthly reporting on growth, engagement and traffic/conversion influence.
• Deliverables: social calendar, content standards, response guidelines, monthly insights.

Marketing Systems, Tools & Process Governance

• Own marketing tool stack operations: marketing automation, CRM integration, landing page tools, analytics dashboards, link tracking and scheduling tools.
• Maintain governance for naming conventions, campaign tagging, UTMs and folder structures.
• Document SOPs, create training materials and ensure team adoption.
• Improve efficiency through automation (templates, workflows, approvals, routing).
• Deliverables: SOP library, system governance doc, automation roadmap.

Measurement, Analytics & Reporting (Performance + Insights)

• Build dashboards and a reporting cadence (weekly performance snapshot + monthly deep dive).
• Track end-to-end funnel metrics: traffic → leads → MQL → SQL (or your funnel stages).
• Identify bottlenecks (landing page conversion, email CTR, ad fatigue, drop-offs) and propose fixes.
• Present insights and recommended actions to leadership.
• Deliverables: dashboards, weekly scorecard, monthly executive summary.

Quality Control, Brand Standards & Compliance

• Ensure all marketing outputs meet brand guidelines and legal/compliance standards (as needed).
• Implement a QA process for links, tracking, formatting, approvals and launch readiness.
• Maintain a centralized brand toolkit: templates, tone guide, design specs, asset library.
• Deliverables: QA checklist, brand standards package, approval process.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
• 4-7+ years in marketing operations, campaign management or digital marketing
• Experience handling marketing for US company.
• Experience managing multi-channel campaigns (email, paid, social, SEO)
• 1-3+ years of team leadership or cross‑functional coordination
• Experience working with marketing tools and CRM systems (e.g., HubSpot, Salesforce, Marketo)

Timing

• 8pm to 5am (Night shift)