CRO Specialist

Aqsa Shahzad · Lahore, Lahore District; Punjab, Pakistan

You run the conversion programme on client stores: research, hypotheses, prioritised experiments and the analysis that says what actually happened. You work with the engineers who implement the tests and present results to US clients in writing every month.

Conversion work at the studio is run as experiments on the client’s own traffic, not as a checklist of “best practices”. This role owns that programme across several stores: the research that finds the friction (analytics, session replay, checkout data, surveys), the hypotheses, the test designs, and the readouts that decide what ships.

You will also be the person who says when a test cannot be read — too little traffic, a broken variant, a season that skewed it — because the clients trust the numbers we give them.

What you will do:

• Find the friction — GA4, Shopify analytics, heatmaps and session replay, checkout funnel data; turn them into a ranked list of problems with evidence.
• Write hypotheses and test plans — Clear variants, success metrics, sample-size and duration estimates before a test starts.
• Run experiments — A/B and multivariate tests on PDPs, collections, cart and checkout; coordinate implementation with the engineers and QA the variants yourself.
• Analyse and report — Statistical read-outs in plain English, a monthly written report per client, and a running log of what was learned.
• Feed the build team — Winning patterns become theme defaults; you document them so every new build starts ahead.
• Own the free audit — The studio’s free CRO audit is written by this team; you will write several a week.

What you bring:

• Two or more years running experiments on ecommerce sites — Ideally Shopify; you can show tests you designed, what they found, and one that failed and why.
• Analytics fluency — GA4 and Shopify reports without a tutorial; comfortable with a spreadsheet and basic statistics (power, significance, uplift intervals).
• UX judgement — You can explain why a page does not convert and sketch a variant that might, without waiting for a designer.
• Tooling — Hotjar or Clarity, a testing platform (Convert, VWO, Optimizely or Shopify’s own), and a passing familiarity with Liquid so you can read a theme.
• Writing for clients — Monthly reports go to US founders and marketing leads; they must be short, honest and specific.

Nice to have:

• SQL, Klaviyo or email experimentation, a CXL or similar certification, experience on Shopify Plus checkout extensibility.

Onsite, full-time, Johar Town, Lahore.