Associate Brand Manager

Ferrara · United States

Work Location: ​Chicago​ Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.Want to make an impact? The Associate Brand Manager (ABM), Seasonal position is responsible for the day-to-day management of the Halloween and Valentine’s Day Seasonal portfolios. The ABM will lead execution of commercial activities and assist with all aspects of running the business, including strategy development and marketing communications in order to optimize sales, profitability and competitive position.Ways you will make a difference Lead commercialization activities to execute base portfolio initiatives and proximity innovation launches from concepting through launch. Contribute to the development and deployment of the short-term and long-term Seasonal portfolio strategy. Assist in development and execution of multi-year portfolio, providing category, consumer and competitive analyses, and managing key issues and projects supporting business objectives. Identify, evaluate and prioritize growth opportunities, leading the Commercial team in assessing opportunity feasibility and developing go-to-market launch plan. Participate in Integrated Business Planning process, inclusive of building forecast risks & opportunities, attending meetings to escalate priority portfolio topics. Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and Seasonal performance reporting. Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including leading development of Seasonal selling materials / release of sales-related materials to field team. Participate in planning and execution of select Earned and Shopper marketing activities. Skills that will make you successful Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion. Strong oral/written communication skills Strong analytical ability Strong creative & problem solving ability Ability to learn quickly, with agility Comfort working independently & with ambiguity Desire to operate in fast-paced, hands-on environment Bias for action & passion for delivering results Experiences that will support your success Bachelor's degree, or equivalent experience MBA preferred (in general management or marketing) or 3+ years of marketing experience at a US Consumer Goods organization Proficiency with Microsoft Office Proficiency with IRI or Nielsen a plus Proficiency with SAP a plus What We Offer At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at The salary range for this position is $80,325 to $112,455 annually.