Social Media & Digital Marketing Executive (Graphic Designer)

The Urban SuperMarket · Lahore, Pakistan

Job Description

The Urban SuperMarket is seeking a creative Social Media & Digital Marketing Executive with graphic design capability to strengthen its online presence and promote its products to customers in Lahore. This role combines hands-on content creation, social channel management and campaign coordination, ensuring that brand communications are engaging, consistent and suited to the supermarket's audience.

Responsibilities

• Plan, create and publish engaging content for social media platforms, including graphics, captions, stories and short-form promotional materials.
• Design clear, on-brand digital assets for product promotions, campaigns and seasonal offers.
• Maintain a content calendar and coordinate timely publication across relevant channels.
• Support digital marketing campaigns, monitor performance and prepare basic reports on reach, engagement and audience response.
• Review trends, customer feedback and competitor activity to suggest relevant content ideas.
• Work with internal teams to confirm product information, campaign details and brand consistency.

This is a Lahore-based, full-time position for a detail-oriented communicator who can balance creative execution with reliable planning and follow-through.

Job Specification

• Practical experience managing social media accounts and preparing content calendars.
• Strong graphic design ability, including layout, typography, image selection and brand consistency; proficiency with tools such as Canva or Adobe Photoshop/Illustrator is an advantage.
• Clear, audience-focused writing for captions, promotional posts and short campaign copy.
• Understanding of major social platforms, their formats and organic engagement practices.
• Ability to produce creative assets for product features, promotions and seasonal campaigns.
• Basic knowledge of digital campaign metrics and the ability to interpret reach, impressions and engagement.
• Good organization, attention to detail and ability to meet publishing deadlines.
• Collaborative communication skills and willingness to coordinate with internal teams.