Performance Marketing Specialist (Meta and Sales)

We're hiring at Blende Skincare! Position: Performance Marketing Specialist (Meta Ads & Sales) Location: Maduravoyal, Chennai Employment Type: Full-time Key Responsibilities Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns. Drive revenue growth and increase online sales. Improve ROAS while reducing customer acquisition costs (CAC). Conduct A/B testing on creatives, audiences, and campaign strategies. Analyze campaign performance and generate actionable insights. Collaborate with the creative and content team to develop high-converting ad creatives. Manage Meta Pixel, Conversion API, and campaign tracking. Stay updated with the latest Meta advertising trends and best practices. Requirements 2–5 years of experience managing Meta Ads for D2C or e-commerce brands.