Social Media Manager
ALIV - Regenerative Wellness · Mumbai, India
FULL TIME
Job Description
Location: Pune Type: Full-time Mode: On-site Focus: Organic growth, Instagram branding, showcasing innovation
About ALIV ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.
Role Summary
Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).
Key Responsibilities
Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives). Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified). Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut). Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language. Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first). Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes. Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly. Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.
Must-Have Skills
3–5 years in organic social; proven Instagram growth and engagement results. Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs. Hands-on Reels production & editing; carousel design basics. Comfortable turning medical notes into simple, accurate content. Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.
Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.
KPIs (Organic)
Engagement rate, saves, shares Non-paid reach & follower growth Profile visits → DMs/website clicks (tracked via UTMs) Content cadence & brand consistency Positive mentions, DM response time, community health
About ALIV ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.
Role Summary
Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).
Key Responsibilities
Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives). Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified). Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut). Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language. Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first). Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes. Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly. Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.
Must-Have Skills
3–5 years in organic social; proven Instagram growth and engagement results. Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs. Hands-on Reels production & editing; carousel design basics. Comfortable turning medical notes into simple, accurate content. Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.
Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.
KPIs (Organic)
Engagement rate, saves, shares Non-paid reach & follower growth Profile visits → DMs/website clicks (tracked via UTMs) Content cadence & brand consistency Positive mentions, DM response time, community health
Details
| Company | ALIV - Regenerative Wellness |
| Location | Mumbai, India |
| Type | FULL TIME |
| Niche | general |