Franchise development manager

Job Description – Franchise Development Manager

Location: Mumbai

Company: the Ele Fant

Department: Franchise Growth & Expansion

Experience: 3–6 Years

About the Role

We are looking for a Franchise Development Manager who can drive the Ele Fant's expansion by identifying, engaging and converting potential franchise partners across India.

This is primarily a sales and business development role. The person will own the franchise lead journey—from the first conversation to commercial discussion, closure, documentation and handover for launch.

The ideal candidate should be target-driven, persuasive, commercially sharp and comfortable selling an entrepreneurial opportunity.

Key Responsibilities

1. Franchise Sales & Conversion

Manage franchise leads generated through digital marketing, referrals, events and other channels. Understand the prospect's investment capacity, location and business expectations. Conduct franchise presentations and discovery calls. Explain the Ele Fant business model, investment, economics and operating structure. Handle commercial questions and objections confidently. Follow up systematically and drive prospects towards closure. Achieve monthly franchise sales and revenue targets.

2. Franchise Lead Management

Maintain a strong pipeline of qualified prospects. Ensure quick response to all incoming leads. Maintain complete lead status and follow-up history in CRM. Identify hot, warm and long-term prospects. Improve lead-to-meeting and meeting-to-closure conversion.

3. Market & Territory Development

Identify high-potential cities, micro-markets and territories for expansion. Build city-wise franchise pipelines. Research competition, demographics and local business potential. Develop local channels for franchise lead generation.

4. Commercial Closure & Documentation

Coordinate franchise agreements, payments and documentation. Ensure prospects clearly understand the commercial model before signing. Work with Finance, Legal and Operations for smooth closure. Maintain proper documentation for every franchise partner.

5. Franchise Onboarding & Handover

Once the franchise is closed, coordinate with internal teams for:

Sale → Agreement → Payment → Location/Setup → Training → Inventory → Launch

Ensure the franchise partner experiences a professional transition from sales to operations.

6. Relationship Management

Build strong relationships with prospective and newly onboarded franchise partners. Act as the bridge between the franchise partner and internal teams during onboarding. Capture franchise feedback and use it to improve the sales process.

Key KPIs

Success in this role will be measured on:

Number of franchises closed per month Franchise revenue generated Lead-to-meeting conversion % Meeting-to-closure conversion % Average sales closure time Lead follow-up TAT Collection/payment completion Pipeline value City-wise expansion Successful handover and launch of closed franchises

Who We're Looking For

Someone who:

Has 3–6 years of experience in franchise sales, business development or high-ticket B2 C/B2 B sales. Has preferably sold franchise/business opportunities, real estate, education, financial products or other ₹5 lakh+ propositions. Is comfortable speaking with entrepreneurs, investors and business owners. Has strong negotiation and objection-handling skills. Understands numbers and can explain ROI and business economics confidently. Is disciplined with CRM and follow-ups. Can independently own targets and closures. Is comfortable travelling when required.

Prior franchise-development experience and an existing network of franchise consultants/brokers will be a strong advantage.

What We Don't Want

We are not looking for someone who simply shares a presentation and waits for the prospect to respond.

We need someone who can understand why a prospect isn't closing, address the concern, create urgency and take the conversation from "I'm interested" to "Where do I sign?"

Why Join the Ele Fant?

The Ele Fant is building a new category around access-based play for children—giving families access to a constantly changing range of toys without having to continuously buy and accumulate them.

As Franchise Development Manager, you will have the opportunity to play a direct role in taking this model to families across India and building a large entrepreneurial partner network.

This is a revenue ownership role. Your success will be visible in every new city and franchise that goes live.