Web Optimisation Specialist

b Overview /b p In this role you will drive web performance and optimisation for unum.co.uk within a fast-moving, performance-led marketing environment. You will implement SEO and CRO initiatives, maintain content alignment with brand standards, and support information architecture improvements to deliver a better user experience. The position collaborates with the Senior Digital Marketing Manager and agency teams to meet business objectives, while ensuring accessibility and ongoing site health. This is a hands-on, execution-focused role that offers growth in a transformative, customer-centric company. /p b Pay / Benefits /b ul li Generous Bonus /li li Healthcare Cash plan Level 1 Funded /li li DC pension scheme /li li Life, medical and income Insurance /li li 27 days holiday /li li Salary sacrifice electric car scheme /li /ul b Responsibilities /b ul li Implement SEO best practices to improve search visibility and organic performance /li li Assist with Conversion Rate Optimisation (CRO) initiatives to enhance user engagement and conversions /li li Maintain and update website content to align with marketing objectives and brand standards /li li Assist with definition and implementation of a revised information architecture for unum.co.uk to optimise user experience and objectives /li li Support day-to-day updates and maintenance of unum.co.uk for accuracy and consistency /li li Monitor website performance and conduct research to identify improvement opportunities /li li Follow best practices and implement enhancements to improve user journeys /li li Support backlog and sprint planning in line with marketing objectives while adhering to WCAG AA accessibility standards /li /ul b Key requirements /b ul li Strong technical execution focus /li li Experience in website content management and implementing SEO best practices /li li Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous /li /ul ul li Curious /li li Adaptable /li li Positive energy /li li SEO best practices /li li Conversion Rate Optimisation (CRO) /li li Website content management /li /ul