Senior Director of Marketing

<p>We’re seeking a results-oriented <strong>Senior Director of Marketing </strong> to lead global marketing and brand strategies for JoVE’s education and science research solutions. The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide. </p> <p>Responsibilities: </p><ul><li>Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption. </li><li>Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs. </li><li>Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership. </li><li>Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research. </li><li>Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads. </li><li>Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates. </li> </ul><p><strong>Requirements </strong> </p> <ul><li>A Bachelor's degree. </li><li>10+ years of experience in marketing. Experience in EdTech, academic publishing or SaaS is preferred. </li><li>7+ years of management experience, successfully leading high-performing teams in a global environment. </li><li>Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth. </li><li>Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership. </li><li>Experience with Hubspot and Salesforce is required. </li><li>Excellent English communication skills. </li><li>Results-driven, proactive, and thrives in a fast paced environment. </li> </ul><p><strong>Benefits </strong> </p> <ul><li>A competitive compensation package. </li><li>You will make a direct impact in accelerating science research and education. </li><li>Opportunity to work with global teams and in an environment that promotes innovation and collaboration. </li><li>Our strong promotion from within culture draws a clear path to advance your career with us. </li> </ul>