Performance Marketing Expert - Google Ads & Meta Ads Lead

Emplois Career · Lahore, Pakistan

We are looking for a results-driven Performance Marketing Expert with hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta Ads.

KEY RESPONSIBILITIES

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage Search, Performance Max, Display, YouTube, and Remarketing campaigns.
• Conduct keyword research, audience research, and competitor analysis.
• Optimize campaign budgets, bidding strategies, audiences, creatives, and landing pages.
• Improve ROAS, reduce CPA, and generate quality leads and conversions.
• Set up and troubleshoot conversion tracking using GA4, Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel.
• Monitor campaign performance and prepare weekly and monthly reports.
• Identify growth opportunities and implement data-driven marketing strategies.
• Collaborate with creative and web development teams to improve conversion rates.
• Manage advertising budgets while achieving campaign performance targets.

REQUIREMENTS

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Practical experience with Meta Pixel and conversion tracking.
• Strong understanding of PPC, bidding strategies, audience targeting, remarketing, and CRO.
• Knowledge of keyword research, campaign structuring, and performance optimization.
• Proficiency in MS Excel or Google Sheets for reporting and analysis.
• Strong analytical, communication, and problem-solving skills.
• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.