Growth marketing manager - paid ads, strategy & growth

Role: Growth Marketing Manager - Paid Ads, Campaigns & Funnel Growth
Company: Steps AI - AI Saa S
Location: Hyderabad, In-office
Type: Full-time
About Steps AI
Steps AI is building AI agents for businesses across websites, Shopify stores, Instagram, Whats App, Facebook, and other customer-facing channels.
Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.
We are building for a world where every business will have AI agents working across sales, support, marketing, and operations.
Now we are looking for a Growth Marketing Manager who can help us build a serious growth engine from the ground up.
The Role
We are hiring a Growth Marketing Manager to own paid acquisition, campaign strategy, creative testing, landing page conversion, retargeting, analytics, and lead generation.
If you are a growth marketer who can build campaigns from scratch, justify ad budgets with numbers, move fast, take bold bets, and create systems that generate qualified leads, booked demos, pipeline, and revenue, this role is for you.
This is not a social media posting role.
This is a paid ads, campaigns, funnel, and growth ownership role.
You will work directly with the founders and collaborate with designers, video editors, and sales teams to turn customer problems, product features, founder ideas, and market insights into campaigns that convert.
We do not want someone who only gives ideas. We want someone who can strategize, launch, measure, improve, and scale.
The Core Mission
Your primary job is to generate qualified pipeline through paid acquisition.
In simple terms:
Own Meta and Google Ads end to end to create a predictable, improving flow of qualified demos for Steps AI at a CAC that makes sense.
Everything else supports that mission.
This role is not about posting content for the sake of posting. It is not about making random reels or chasing vanity metrics.
The goal is to turn ad spend, campaign strategy, landing pages, and creative testing into qualified leads, booked demos, pipeline, and revenue.
Your time will roughly focus on:
60–70%: Paid Acquisition & Funnel Growth
Running and optimizing Meta and Google campaigns, testing audiences, creatives, offers, and landing pages, improving cost per qualified lead, and increasing demo bookings.
20–25%: Growth Strategy & Experiments
Deciding which ICPs to target, what messages to test, which offers to run, and what weekly experiments can improve conversion and pipeline.
10–15%: Content Direction & Founder-Led Distribution
Guiding content, product explainers, case studies, founder-led posts, and creative briefs that support trust, retargeting, and conversion. You do not need to personally make every reel or design every post, but you should know what needs to be created and why.
What You Will Own
Your core responsibilities will include:
Building and executing Steps AI’s paid growth strategy
Running and optimizing paid campaigns across Meta, Google, and retargeting channels
Testing ICPs, audiences, offers, hooks, creatives, landing pages, and CTAs
Creating campaigns for Saa S, Shopify, e-commerce, and service businesses
Turning customer pain points and product capabilities into campaign angles
Writing or guiding ad copy, landing page copy, and campaign messaging
Creating clear briefs for designers and video editors
Improving landing page conversion and demo booking flows
Setting up and improving retargeting campaigns
Tracking campaign performance and reporting clearly every week
Scaling winning campaigns and stopping what does not work
What We Care About
We are hiring for a paid-performance brain first.
A strong content sense is valuable, but paid acquisition ownership is non-negotiable.
We care about outcomes, not activity.
The goal is not impressions, likes, or posts.
The goal is qualified leads, booked demos, pipeline, and revenue.
You should be comfortable speaking in numbers such as:
Ad spend
CAC
CPL
Cost per qualified lead
CTR
CPC
CPM
Conversion rate
Landing page conversion rate
Lead-to-demo rate
Demo-to-opportunity rate
Pipeline generated
Revenue influenced
You should be able to clearly explain:
“This campaign spent ₹X, generated Y leads, Z qualified demos, and ₹A in pipeline. CPL was ₹B, landing page conversion was C%, and this is what we should scale next.”
Must Have Qualifications
3–6 years of experience in growth marketing, performance marketing, digital marketing, or demand generation
Hands-on experience running paid ads
Experience managing Meta and/or Google Ads budgets
Experience with lead generation or demo booking campaigns
Ability to show previous work and real numbers
Strong understanding of funnels, landing pages, conversion rates, and lead quality
Ability to write or guide strong ad copy and campaign messaging
Ability to create campaign briefs for designers and video editors
Comfort with analytics, dashboards, and weekly reporting
Strong ownership mindset
Ability to work in a fast-moving startup environment without constant hand-holding
You must have personally owned paid ad budgets before. If you are strong at content but have not run paid acquisition campaigns with measurable CPL, CAC, ROAS, or demo-booking outcomes, this is not the right role.
Good To Have
Experience in Saa S, AI, B2 B, Shopify, e-commerce, or marketing technology
Experience with Linked In Ads
Experience with retargeting campaigns
Experience with landing page optimization
Experience with Hub Spot or similar CRM tools
Experience with GA4, Google Tag Manager, Meta Pixel, or Linked In Insight Tag
Experience managing designers, editors, freelancers, or junior marketers
What Success Looks Like
First Phase
You deeply understand Steps AI, our product, ICPs, and customer pain points
You audit our current website, landing pages, ads, tracking, and funnel
You create a focused paid growth plan
You define priority ICPs, campaign angles, offers, and success metrics
You launch initial paid campaigns and retargeting experiments
You set up clear tracking and weekly reporting
Second Phase
You are running multiple paid growth experiments
You identify which ICPs, offers, creatives, and landing pages are working
You improve landing page conversion and demo booking flow
You create a repeatable campaign testing system
You start generating consistent qualified leads and booked demos
Growth Phase
You own a working paid growth engine
You have clear numbers on what works and what does not
You scale winning campaigns
You reduce cost per qualified lead
You improve demo booking conversion
You help Steps AI move toward predictable pipeline growth
Who This Role is For
This role is for someone who wants ownership.
You should apply if you have personally run paid campaigns, managed ad budgets, improved growth metrics, and want to build a growth engine from the ground up at an ambitious AI startup.
You should not apply if you only know social media posting, cannot show numbers from past work, need constant direction, or are uncomfortable being measured by results.
Why Join Steps AI?
Because this is a chance to build growth from zero at an AI company.
You will work directly with the founders, move fast, test aggressively, own real outcomes, and help shape how businesses discover and adopt AI agents.
This is not a maintenance role.
This is a building role.
If you are ambitious, bold, self-driven, and excited to build a growth engine from zero, not just manage campaigns, but create momentum, generate qualified pipeline, and help Steps AI grow exponentially we would love to hear from you.