Executive performance mktg (tik tok)

About the Role:

We are looking for a Tik Tok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.

Key Responsibilities

Tik Tok Paid Media Management

Plan, launch and optimize Tik Tok advertising campaigns across international markets. Manage campaign setup, targeting, budgets, bidding, optimization and reporting. Monitor campaigns daily and identify opportunities to improve performance. Manage full-funnel campaigns across awareness, consideration and conversion. Execute Tik Tok Shop strategies to drive revenue growth.

Performance Optimization

Track key performance metrics across campaigns and markets. Conduct regular campaign and audience analysis. Optimize campaigns based on performance data and business objectives.

Creative Testing

Build and maintain a structured Tik Tok creative testing framework. Identify winning creative patterns and scale them. Partner with the Content Strategist and creators to develop performance-led content.

Creator & UGC Performance

Identify high-performing creator content suitable for paid advertising. Work with the creator team to generate Tik Tok-native UGC. Analyse creator-level performance and surface learnings. Identify which creators, formats and narratives drive conversions.

Analytics & Reporting

Create weekly and monthly Tik Tok performance reports. Identify trends and key performance drivers. Deliver actionable insights, not just numbers. Track performance against market- and campaign-level targets.

Landing Page & Funnel Optimization

Partner with e-commerce and D2 C teams to improve conversion journeys. Identify friction points between ad click and purchase. Coordinate testing of landing pages, offers, product pages and CTAs.

Work Exp:

2–4 years of experience in performance marketing, with hands-on Tik Tok Ads Manager experience (Meta Ads experience a plus).

Required Skills:

Strong grasp of full-funnel campaign management — awareness, consideration and conversion. Experience with Tik Tok Shop or social commerce. Analytical mindset — comfortable pulling and interpreting data to drive decisions, not just report on them. Understanding of creative testing frameworks (hooks, formats, messaging, CTAs). Experience working with creators/UGC content, or strong interest in creator-led marketing. Familiarity with landing page/funnel optimization and conversion rate levers. Excellent Excel/Sheets skills for reporting; familiarity with dashboards (e.g., GA4, Tik Tok Ads reporting) is a plus. Exposure to international markets preferred but not required. Highly organized, detail-oriented, and comfortable managing multiple campaigns/markets simultaneously.