Manager - B2C Retail and Inside Sales-Training | Upskilling | EdTech | Professional Certification

Hiring: Manager – B2C, Retail & Inside Sales Industry: Training | Upskilling | EdTech | Professional Certification Department: Sales & Business Development Experience: 5–10 Years Role: Manager – B2C, Retail & Inside Sales Employment Type: Full-Time Work Mode: Work From Offic Location: Noida About the Role We are looking for a highly driven, target-oriented and commercially strong Sales Manager to lead our B2C, Retail and Inside Sales business in the Training & Upskilling industry. The ideal candidate will be responsible for revenue generation, sales team management, lead-to-enrollment conversion, retail/direct sales, sales funnel optimization, forecasting and overall business growth. This is a hands-on leadership role for someone who can not only manage a sales team but also actively drive closures, improve conversion ratios, build sales processes and create a high-performance sales culture. ⭐ Preferred Industry Background Candidates with experience in Upskilling / EdTech / Professional Training / Online Learning / Certification / Career Education / Higher Education / Vocational Training will be strongly preferred. Experience with leading Upskilling/EdTech companies is an added advantage, particularly candidates who have worked with organizations selling programs in areas such as: - Technology & IT Upskilling - Cloud & DevOps - Cybersecurity - Data Science & AI/ML - Software Development - Digital Marketing - Professional Certifications - Career Transformation / Job-oriented Programs - Executive Education / Higher Education Key Responsibilities 1. Sales & Revenue Ownership - Own and deliver monthly, quarterly and annual B2C sales and revenue targets. - Drive enrollments, collections and revenue through Inside Sales and Retail/Direct Sales channels. - Develop and execute sales strategies to consistently achieve and exceed targets. - Monitor daily, weekly and monthly sales performance and take corrective actions. - Drive high-value closures and support the team in converting critical/high-intent prospects. 2. B2C & Inside Sales Management - Lead and manage the B2C Inside Sales team responsible for learner acquisition and enrollment. - Manage the complete sales funnel—from lead allocation and qualification to counselling, follow-up, closure and payment. - Improve lead-to-call, call-to-connect, counselling-to-enrollment and lead-to-revenue conversion ratios. - Establish strong follow-up mechanisms and ensure no qualified lead is left unattended. - Drive consultative and need-based selling rather than transactional selling. 3. Retail / Direct Sales - Develop and manage retail/direct learner acquisition channels. - Identify opportunities for offline and on-ground sales, partnerships, events, seminars, workshops and local business development. - Build strategies to increase walk-ins, direct enquiries, referrals and retail enrollments. - Work closely with marketing and operations teams to maximize lead generation and conversion from retail initiatives. 4. Team Leadership & Performance Management - Lead, mentor and motivate Sales Executives, Counsellors, Team Leaders and other sales resources. - Set individual and team-wise targets and monitor achievement. - Conduct daily huddles, pipeline reviews, performance reviews and sales coaching sessions. - Identify performance gaps and implement corrective action plans. - Conduct role plays, mock calls and objection-handling sessions. - Build a high-performance, accountable and target-driven sales culture. 5. CRM, MIS & Sales Analytics - Ensure 100% CRM discipline and accurate recording of lead/customer interactions. - Monitor the complete sales pipeline and ageing of leads. - Prepare and review Daily / Weekly / Monthly Sales MIS and Revenue Reports. - Track KPIs including: - Leads - Connects - Qualified Leads - Counselling - Follow-ups - Conversion % - Enrollments - Revenue - Collections - Average Ticket Size - Revenue per Counsellor - Lead-to-Enrollment Ratio - Provide accurate sales forecasts to senior management. 6. Process & Conversion Optimization - Identify bottlenecks across the sales funnel and implement improvements. - Develop effective sales scripts, pitches, objection-handling frameworks and follow-up strategies. - Work with Marketing to improve lead quality, campaign performance and CAC-to-revenue efficiency. - Work with Academic/Product/Operations teams to improve the learner enrollment journey. - Continuously monitor competitor offerings, pricing, programs and sales practices. Candidate Profile We are looking for someone who is: - A strong people manager and sales leader. - Highly target-oriented with a proven record of achieving revenue numbers. - Strong in B2C / Inside Sales / Direct Sales / Retail Sales. - Experienced in selling high-ticket education, training, certification or upskilling programs. - Excellent at consultative selling, negotiation, objection handling and closing. - Data-driven and comfortable working with CRM and sales dashboards. - Strong in coaching and developing sales teams. - Comfortable working in a fast-paced, high-growth and target-driven environment. - Strong in communication, presentation and stakeholder management. - Hands-on, proactive and capable of taking ownership of business outcomes. Must-Have Experience Mandatory / Strong Preference: - 5 years of overall Sales experience. - 2–3 years of experience in B2C / Inside Sales team management. - Experience in EdTech / Upskilling / Training / Professional Education / Certification / Higher Education preferred. - Proven experience in managing revenue targets and sales teams. - Experience working with CRM, dialers and sales MIS. - Strong understanding of the complete B2C sales funnel. ⭐ Added Advantage Candidates with prior experience in leading Upskilling / EdTech organizations or competing training and certification companies will have an advantage. Relevant exposure to companies operating in online learning, professional upskilling, technology training, bootcamps, certifications or career-focused education will be highly valued. Education - Bachelor's degree in any discipline required. - MBA / PGDM in Sales, Marketing or Business Management will be an advantage. What We Expect From You Target Ownership | Revenue Mindset | Team Leadership | Strong Closures | Data-Driven Decision Making | Sales Discipline | Customer-Centric Selling | Execution Excellence If you are a high-energy Sales Manager who thrives on targets, enjoys building high-performing teams and has a strong background in B2C Upskilling/EdTech sales, we would like to hear from you. Apply Now Please share your updated CV at along with: - Current CTC - Expected CTC - Notice Period - Current Location - Total Experience - Relevant B2C / EdTech / Upskilling Sales Experience - Team Size Managed - Average Monthly/Quarterly Revenue Target & Achievement Subject: Application – Manager – B2C, Retail & Inside Sales