Social Media Manager

Fay Wear Pvt. Ltd · India

Company Description Fay Wear Pvt. Ltd. is a growing fashion and apparel company focused on contemporary, customer-centric designs. The organization emphasizes quality, style, and accessibility, aiming to offer products that reflect current trends and everyday comfort. Fay Wear leverages digital channels to build a strong brand presence and engage directly with its customers. The team values creativity, collaboration, and data-informed decisions to drive brand growth and customer loyalty.

Role Description The Social Media Manager is a full-time, on-site role based in Gurugram, responsible for managing and growing Fay Wear’s presence across social platforms. Day-to-day tasks include planning and executing social media campaigns, creating and scheduling posts, monitoring performance metrics, and optimizing content for engagement and reach. The ideal candidate should enjoy exploring new AI tools, social media platforms and automation workflows, be able to figure things out independently, and continuously improve the speed and quality of their work.

The role involves collaborating with design, marketing, and product teams to ensure consistent brand messaging, responding to community interactions, and staying updated with platform trends and best practices. The Social Media Manager will also analyze insights, prepare performance reports, and adjust strategies to support brand awareness and sales objectives.

Qualifications

1. Well versed in English.
2. Should have knowledge and experience in working for backend and front end of the website.
3. Proficiency in utilizing new AI tools, SEO platforms, video generation and automation technologies emerging constantly.
4. Should have experience in Listing products and content writing for garments for website.
5. Have managed posts via LATER app.
6. Should have experience in engagement with bloggers and influencers on Instagram, FB.
7. Expertise in email correspondence.
8. Diligence in customer interactions.
9. Proficiency in utilizing social media platforms like Instagram, Facebook, and Pinterest.
10. Familiarity with Later scheduling for social media posts.
11. Competence in updating products on our website.
12. Proficiency in writing detailed descriptions.
13. In-depth understanding of the product development process.
14. Proficiency in Excel.
15. Creativity in product image composition.
16. Leadership within a team.