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MGR (CONTENT & SOCIAL MEDIA - CMU)

Bajaj Auto Ltd · India

FULL TIME

Job Description

Job Responsibilities

  • Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
  • Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
  • Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
  • Manage creators, photographers, filmmakers, agencies and internal stakeholders.
  • Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
  • Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
  • Spot cultural trends early and translate them into relevant content ideas.
  • Own social media budgets and content production timelines.

    • Stakeholders

  • Internal: Sales team, Brands Teams
  • External: Agencies

    • Competencies

    Technical/ Functional:

    Behavioural:

  • Align and motivate team for high performance
  • Collaborate across all interfaces
  • Uphold values; inculcate a culture of excellence
  • Generate ideas; solve problems creatively.
  • Champion improvements and positive change.
  • Develop and engage people.
  • Liasoning with all stakeholders specially sales team

    • Details

    CompanyBajaj Auto Ltd
    LocationIndia
    TypeFULL TIME
    Nichemarketing

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