Head of Marketing Science & Fan Growth

MLS Soccer league · Lloyd's corners, United States

Major League Soccer seeks a Senior Director to build and lead the Marketing Science function, partnering with League and Club Marketing leaders to leverage fan, CRM, media, and behavioral data to improve marketing effectiveness and revenue opportunities.

The role will set the function's roadmap, lead MLS employees, offshore resources, and consultants, and work with Marketing, Technology, Product, and CRM teams to translate analytics into actionable fan growth, engagement, retention, and