Senior Content Strategist

<p><strong>Company Description: </strong> </p><p><br /></p><p>Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work. </p><p><br /></p><p><strong>Role summary: </strong> </p><p><strong>Job Title: </strong> <strong>Senior </strong> <strong>Content Strategist </strong> </p><p><strong>Location: Mumbai </strong> </p><p><strong>Total experience: </strong> <strong>7+ yrs </strong> </p><p><br /></p><p><strong>Role Overview </strong> </p><p>We’re looking for a <strong>Senior </strong> <strong>Content Strategist </strong> who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more. </p><p><br /></p><p><strong>Roles and Responsibilities: </strong> </p><p><br /></p><ul><li>Lead creative strategy for brand campaigns, digital series, and social-first content pieces </li><li>Build content calendars, channel strategies, and creative decks that align with business objectives </li><li>Translate briefs into sharp, actionable content ideas across genres and formats </li><li>Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life </li><li>Analyze platform trends, audience behavior, and content performance to optimize content plans </li><li>Craft and refine brand voice guidelines tailored for video content </li><li>Present strategies and campaign ideas to clients and internal teams </li><li>Contribute to pitch decks and creative proposals for new business opportunities </li> </ul><p><br /></p><p><strong>Qualifications: </strong> </p><p><br /></p><ul><li>Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning </li><li>Have worked on brand campaigns, digital content, or social media storytelling </li><li>Can balance creativity with analytics, using performance data to inform strategy </li><li>Understand how to position content differently across Instagram, YouTube, LinkedIn, etc. </li><li>Know how to brief creators, copywriters, and video teams effectively </li><li>Are comfortable presenting and owning rooms, client-facing experience is a plus </li><li>Stay updated with trends, meme culture, and emerging formats in digital content </li> </ul><p><br /></p><p><strong>Bonus Points: </strong> </p><ul><li>Background in video content, branded storytelling, or influencer-led campaigns </li><li>Experience working with fashion, fintech, or lifestyle brands </li><li>Strong copywriting or scripting abilities </li> </ul><p><br /></p><p><br /></p><p>Employment Type : Full Time (Work From Office) </p><p>Location: Andheri East </p>