Media planner - meta ads

About the Role

We are looking for a highly driven Marketing Specialist to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities

Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram. Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation. Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis. Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates. Analyze campaign performance data and derive actionable insights to improve overall account efficiency. Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting. Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events. Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis. Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively. Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Required Skills & Experience

Minimum 2–3 years of hands-on experience in managing Meta advertising campaigns. Strong expertise in Meta Ads Manager with proven campaign optimization experience. Good understanding of performance marketing metrics, attribution models, and conversion tracking. Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives. Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences. Strong analytical and problem-solving skills with the ability to interpret campaign data effectively. Experience in budget management and scaling high-performing campaigns. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Good communication and stakeholder management skills.