Social Media Manager

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. Key Responsibilities: Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest and emerging platforms. Plan content calendars aligned with campaigns, product launches, festivals and retail promotions. Manage and review reels, videos, stories, static creatives and social media copy. Coordinate with creative agencies, production partners, influencers and internal teams. Manage community engagement and brand conversations across platforms. Track organic and paid social performance and translate analytics into actionable insights. Plan and execute influencer/creator campaigns with measurable outcomes. Leverage AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creative efficiency. Qualifications 1–6 years of hands-on social media experience 2–3 years managing a consumer brand or multi-brand portfolio Strong understanding of social platforms, content formats, algorithms and analytics Excellent copywriting and communication skills Experience with Meta Business Suite, YouTube Studio and social media management tools Working knowledge of AI-powered content tools Experience in Media or Lifestyle sectors preferred English & Tamil communication skills preferred