Director Brand Strategy

Responsibilities: Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights Strategize, develop briefs, and inform project team about consumer experience and behavioral trends Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives Demonstrate leadership and innovation for strategy, research and measurement Also work closely with senior members to advise on or design new research to further explore underlying c