Digital Marketing Manager

Fort Lauderdale United FC (FTL UTD) is a professional soccer club founded in November 2023 and based in Broward County, Florida. The club fields a women's professional team, is launching a men's team, and is building a multi-sport youth platform across South Florida. We're looking for a marketer who wants to help fill those programs from day one.

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

The Digital Marketing Manager owns youth registrations from first ad to completed sign-up. You'll run geo-targeted paid campaigns on Facebook, Instagram and TikTok aimed at parents in the neighborhoods around our fields and facilities, across every sport we offer, make the video creative that powers them, and track every dollar to a registration. Outside registration windows, you'll support marketing for our professional teams.
Key ResponsibilitiesPlan, launch and manage paid campaigns on Meta (Facebook and Instagram) and TikTok, targeted to parents by ZIP code and radius around training sitesShoot, edit and publish short-form video from practices, games, camps and player stories, in English and SpanishSet up and maintain conversion tracking (Meta Pixel, TikTok Pixel, UTMs) on our registration platformBuild retargeting campaigns and email/SMS follow-up for parents who start but don't finish registrationReport weekly on spend, cost per registration and results by area and program; move budget to what convertsPlan campaign calendars around registration windows, tryouts and campsSupport marketing for the women's and men's professional teams outside registration windowsCoordinate with coaches and staff to capture content and keep program information accurate
Requirements2+ years managing paid social campaigns with your own hands in Meta Ads Manager; TikTok Ads Manager experience strongly preferredA track record of lead-generation or sign-up campaigns, with results measured in cost per lead or cost per conversionHands-on experience setting up pixels and conversion trackingComfortable shooting and editing phone video (CapCut, Premiere Rush or similar)Working knowledge of ad platform policies on audiences under 18, including targeting parents rather than minorsClear written communication and comfort reporting numbers to leadershipAble to work at fields and events on some evenings and weekends
PreferredBilingual in English and SpanishExperience in youth sports, camps, schools or other family-focused programsFamiliarity with youth registration platforms such as PlayMetrics, TeamSnap or LeagueAppsKnowledge of Broward County neighborhoods and communitiesExperience with email/SMS tools and basic graphic design (Canva, Adobe Express)A playing or coaching background in youth sports
What success looks like: First 90 daysConversion tracking live on the registration platform, with reporting by ZIP code and programFirst geo-targeted campaigns running on Meta and TikTokA library of short-form video content ready for each programA baseline cost per registration set, to improve on
First yearCost per registration falling quarter over quarterRegistration goals met for each season, with clear data on which areas and ads drove themA repeatable campaign playbook for every registration windowHow to applySend your resume and a short note on why youth sports marketing interests you to
Include:1. One paid social campaign you ran yourself: the goal, budget, targeting, and results (cost per lead or conversion)2. Links to two or three short-form videos you shot or edited
Shortlisted candidates will walk us through a past campaign live in Ads Manager during the interview. xzbcwsv First year* Cost per registration falling quarter over quarter* Registration goals met for each season, with clear data on which areas and ads drove them* A repeatable campaign playbook for every registration window
How to applySend your resume and a short note on why youth sports marketing interests you to
Include:1. One paid social campaign you ran yourself: the goal, budget, targeting, and results (cost per lead or conversion)2. Links to two or three short-form videos you shot or edited
Shortlisted candidates will walk us through a past campaign live in Ads Manager duringthe interview.