Performance Marketing Lead
Flo Mattress · Mumbai, India
FULL TIME
Job Description
Location : Sakinaka, Mumbai (On-site)
About Flo
Flo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.
Why Join Flo?
Opportunity to work with a fast-growing consumer brand. Direct exposure to leadership and strategic decision-making. High ownership, autonomy, and impact across business functions. Collaborative and growth-oriented work environment.
Key Responsibilities
Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels. Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey. Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results. Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights. Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions. Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization. Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness.
Requirements
4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side. Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives. Experience managing significant monthly advertising budgets and delivering measurable business outcomes. Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube). Strong understanding of Meta Ads (Facebook and Instagram), including campaign structure, testing methodologies, and scaling strategies. Experience setting up and managing Google Merchant Center (GMC), Google Business Profile (GMB), pixels, and conversion tracking. Proficiency in Google Analytics 4 (GA4) and Looker Studio. Experience with automation tools such as Zapier or similar workflow platforms. Advanced Excel or Google Sheets skills for reporting, analysis, and performance insights. Strong analytical, problem-solving, and communication skills. Experience with Amazon, Flipkart, Zepto, Blinkit, or other marketplace/quick-commerce advertising platforms is an added advantage.
About Flo
Flo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.
Why Join Flo?
Opportunity to work with a fast-growing consumer brand. Direct exposure to leadership and strategic decision-making. High ownership, autonomy, and impact across business functions. Collaborative and growth-oriented work environment.
Key Responsibilities
Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels. Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey. Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results. Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights. Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions. Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization. Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness.
Requirements
4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side. Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives. Experience managing significant monthly advertising budgets and delivering measurable business outcomes. Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube). Strong understanding of Meta Ads (Facebook and Instagram), including campaign structure, testing methodologies, and scaling strategies. Experience setting up and managing Google Merchant Center (GMC), Google Business Profile (GMB), pixels, and conversion tracking. Proficiency in Google Analytics 4 (GA4) and Looker Studio. Experience with automation tools such as Zapier or similar workflow platforms. Advanced Excel or Google Sheets skills for reporting, analysis, and performance insights. Strong analytical, problem-solving, and communication skills. Experience with Amazon, Flipkart, Zepto, Blinkit, or other marketplace/quick-commerce advertising platforms is an added advantage.
Details
| Company | Flo Mattress |
| Location | Mumbai, India |
| Type | FULL TIME |
| Niche | general |