Franchise Development Manager

the EleFant · Ahmedabad, India

Job Description – Franchise Development Manager

Location: Mumbai

Company: the EleFant

Department: Franchise Growth & Expansion

Experience: 3–6 Years

About the Role

We are looking for a Franchise Development Manager who can drive the EleFant’s expansion by identifying, engaging and converting potential franchise partners across India.

This is primarily a sales and business development role . The person will own the franchise lead journey—from the first conversation to commercial discussion, closure, documentation and handover for launch.

The ideal candidate should be target-driven, persuasive, commercially sharp and comfortable selling an entrepreneurial opportunity.

Key Responsibilities

1. Franchise Sales & Conversion

• Manage franchise leads generated through digital marketing, referrals, events and other channels.
• Understand the prospect’s investment capacity, location and business expectations.
• Conduct franchise presentations and discovery calls.
• Explain the EleFant business model, investment, economics and operating structure.
• Handle commercial questions and objections confidently.
• Follow up systematically and drive prospects towards closure.
• Achieve monthly franchise sales and revenue targets.

2. Franchise Lead Management

• Maintain a strong pipeline of qualified prospects.
• Ensure quick response to all incoming leads.
• Maintain complete lead status and follow-up history in CRM.
• Identify hot, warm and long-term prospects.
• Improve lead-to-meeting and meeting-to-closure conversion.

3. Market & Territory Development

• Identify high-potential cities, micro-markets and territories for expansion.
• Build city-wise franchise pipelines.
• Research competition, demographics and local business potential.
• Develop local channels for franchise lead generation.

4. Commercial Closure & Documentation

• Coordinate franchise agreements, payments and documentation.
• Ensure prospects clearly understand the commercial model before signing.
• Work with Finance, Legal and Operations for smooth closure.
• Maintain proper documentation for every franchise partner.

5. Franchise Onboarding & Handover

Once the franchise is closed, coordinate with internal teams for:

Sale → Agreement → Payment → Location/Setup → Training → Inventory → Launch

Ensure the franchise partner experiences a professional transition from sales to operations.

6. Relationship Management

• Build strong relationships with prospective and newly onboarded franchise partners.
• Act as the bridge between the franchise partner and internal teams during onboarding.
• Capture franchise feedback and use it to improve the sales process.

Key KPIs

Success in this role will be measured on:

• Number of franchises closed per month
• Franchise revenue generated
• Lead-to-meeting conversion %
• Meeting-to-closure conversion %
• Average sales closure time
• Lead follow-up TAT
• Collection/payment completion
• Pipeline value
• City-wise expansion
• Successful handover and launch of closed franchises

Who We're Looking For

Someone who:

• Has 3–6 years of experience in franchise sales, business development or high-ticket B2C/B2B sales.
• Has preferably sold franchise/business opportunities, real estate, education, financial products or other ₹5 lakh+ propositions .
• Is comfortable speaking with entrepreneurs, investors and business owners.
• Has strong negotiation and objection-handling skills.
• Understands numbers and can explain ROI and business economics confidently.
• Is disciplined with CRM and follow-ups.
• Can independently own targets and closures.
• Is comfortable travelling when required.

Prior franchise-development experience and an existing network of franchise consultants/brokers will be a strong advantage.

What We Don't Want

We are not looking for someone who simply shares a presentation and waits for the prospect to respond .

We need someone who can understand why a prospect isn't closing, address the concern, create urgency and take the conversation from “I'm interested” to “Where do I sign?”

Why Join the EleFant?

The EleFant is building a new category around access-based play for children —giving families access to a constantly changing range of toys without having to continuously buy and accumulate them.

As Franchise Development Manager, you will have the opportunity to play a direct role in taking this model to families across India and building a large entrepreneurial partner network.

This is a revenue ownership role. Your success will be visible in every new city and franchise that goes live.