Marketing Manager

Company Description WAHTS Hearing mission is to improve hearing health worldwide by increasing accessibility to high quality hearing assessment and care through innovative products and services. WAHTS Hearing manufacturers an innovative, portable solution for occupational hearing testing and hearing protector fit testing. The WAHTS headset is an OSHA- and ANSI-compliant calibrated device with a built-in wireless audiometer, offering sound attenuation comparable to a single-walled sound booth. Role Description Strategic responsibilities • Measure ROI across all marketing channels (trade shows, paid search, LinkedIn, email, webinars, partner referrals etc.) • Set up and maintain attribution with the sales team, so that every closed deal can be traced back to the campaigns that influenced it. • Recommend where to move budget each quarter based on performance data, including cutting low-return channels and scaling the ones that work. • Own the annual marketing plan and budget, tied to revenue and pipeline targets agreed with leadership. • Define and prioritize target segments (for example manufacturing, military, mining, occupational health providers, audiologists), and tailor messaging and channels to each. • Work with sales on lead definitions (MQL/SQL), handoK processes and pipeline goals, and review conversion rates together regularly. • Track competitors and market trends in hearing conservation and use those insights to shape positioning and product messaging. • Build and manage the marketing tech stack (CRM, marketing automation, analytics) so that performance data is accurate and easy to report. • Lead weekly or bi-weekly internal marketing meetings to provide updates on marketing initiatives Digital Marketing