Business Development Executive

Progenesis IVF Fertility Center · India

Core Responsibilities

1. Local Ownership

Plan and execute monthly marketing camps for assigned centers

Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)

Ensure every activation has defined objectives and expected output.

Maintain execution quality and timeline discipline

Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

2. Vendor Management

Identify cost-effective local vendors.

Negotiate rates for printing and local execution

Compare local vs HQ rates where applicable

Ensure cost transparency.

Qualifications:

Bachelor’s degree in Marketing, or related field.

3–5 years of marketing experience, healthcare preferred

Analytical mindset with the ability to make data-driven decisions.

Strong communication and team coordination skills.

Ability to handle multiple campaigns and priorities with high attention to detail