Social media manager (freelance / part-time)

Company Description Galen AI is an AI-native learning management system designed for medical students and colleges, supporting learners from their first year through residency and early practice. Built around the CBME curriculum, the platform helps institutions with AI-powered academic content creation, faculty dashboards, curriculum mapping, cohort analytics, and compliance tracking. Students gain access to AI tutors, clinical case simulations, and adaptive question banks that strengthen clinical reasoning rather than rote memorization. By connecting institutions, faculty, and students on a single platform, Galen AI goes beyond traditional LMS tools and exam-prep apps. The company focuses on continuous medical learning that extends well beyond exam halls.
Role Responsibilities
We are looking for a dynamic and results-driven Social Media & Influencer Marketing Manager to lead our brand's presence across social platforms, build and manage strategic influencer partnerships, and drive high-performing marketing campaigns that grow our community of medical students.
Key Responsibilities
Social Media Management and Content
Develop and execute comprehensive social media strategies aligned with brand and business goals
Create original, platform-native content (posts, reels, stories, videos, carousels) tailored to each channel
Build and maintain a consistent, well-planned content and posting calendar across all platforms
Track trends and audience behavior to continuously refine content strategy
Content Production & Editing
Edit internal social posts and reels using Cap Cut, Instagram's native editing tools, or similar apps
Plan and shoot simple, high-quality videos — including founder-led content and interview-style reels — for use across social channels
Handle light production (framing, lighting basics, audio) for in-house shoots without needing a full production crew
Influencer Marketing
Research and identify relevant influencers and creators (medical students, doctors, education creators) aligned with Galen AI's audience and brand values
Lead end-to-end influencer outreach, negotiation, and onboarding
Manage ongoing influencer relationships, ensuring timely delivery and quality of content
Plan and execute influencer campaigns from briefing through content approval and publishing
Campaign Management
Plan, execute, and manage integrated marketing campaigns across social and influencer channels
Coordinate with design, content, and growth teams to ensure campaigns are delivered on time and on-brand
Own campaign timelines, budgets, and deliverables from concept to completion
Analytics and Reporting
Track and analyze performance across social media and influencer campaigns (reach, engagement, conversions, ROI)
Prepare regular performance reports with clear, actionable insights for stakeholders
Use data to continuously optimize content, targeting, and campaign strategy
What we offer: -
The opportunity to shape the brand and marketing voice of a fast-growing Ed Tech company
A collaborative, fast-paced startup environment
Compensation: ~ ₹20,000 - ₹30,000 /month (part-time/freelance)