Growth & performance marketing manager

Growth & Performance Marketing Manager Location

Gurgaon, India (On-site preferred) About PŪRAROMA

Puraroma is India's first scientific aromatherapy brand. Our mission is to provide clinically validated, natural solutions for everyday health concerns.

Our products are available through our website, major marketplaces, quick commerce platforms and premium pharmacy chains across India. Position: Growth & Performance Marketing Manager

We are looking for a highly analytical and execution-focused Growth & Performance Marketing Manager to drive customer acquisition, revenue growth, and profitability across all digital channels.

This role is ideal for someone who enjoys both strategy and hands-on execution, thrives in a fast-paced startup environment, and has experience scaling D2 C consumer brands. Key Responsibilities Performance Marketing Meta Ads

Plan, launch, manage and optimize Meta advertising campaigns across Facebook and Instagram. Scale winning campaigns while maintaining target ROAS and CAC. Develop acquisition, retargeting and retention strategies. Google Ads Manage Search, Shopping, Performance Max and Display campaigns. Optimize keyword strategy, bidding, audiences and conversion performance. Improve quality scores, CTRs and conversion rates. Marketplace & Quick Commerce Growth

Manage and optimize advertising and growth initiatives across - Amazon, Flipkart, Blinkit, Instamart, Tata 1mg, Pharm Easy, Myntra, Jio Mart and other emerging commerce platforms

Responsibilities include:

Campaign planning and execution Keyword optimization Visibility and conversion improvement Platform-specific promotional planning Performance reporting Analytics & Reporting Create and maintain weekly and monthly performance dashboards. Track Revenue, ROAS, CAC, Conversion Rate, Customer LTV, Repeat Purchase Rate, Platform-wise profitability Generate actionable insights and recommendations. Website & Conversion Optimization Monitor website performance and customer journey. Improve landing pages and conversion funnels. Collaborate with design and content teams to improve conversion rates. Growth Strategy Identify new acquisition channels and growth opportunities. Develop customer acquisition and retention initiatives. Support new product launches and seasonal campaigns. Additional Responsibilities

As a growing startup, team members are expected to contribute beyond their core functional responsibilities when required. The Growth & Performance Marketing Manager may be asked to support other business initiatives including, but not limited to:

Sales and marketplace operations Inventory and demand planning coordination Business analytics and reporting Vendor and agency coordination Process improvement projects Other strategic or operational initiatives that support the growth of Puraroma

The exact scope of responsibilities may evolve over time based on business priorities, growth opportunities, and organizational requirements. Candidates should be comfortable working in a dynamic environment and taking ownership of cross-functional projects when needed. Requirements Experience

3–6 years of experience in Performance Marketing or Growth Marketing. Experience managing digital advertising budgets of ₹10 lakh+ per month preferred. Experience with D2 C consumer brands (healthcare, wellness, beauty or FMCG categories) strongly preferred. Key Performance Indicators (KPIs)

Success in this role will be measured through:

Revenue Growth ROAS Improvement Customer Acquisition Cost (CAC) New Customer Growth Conversion Rate Improvement Marketplace Sales Growth Repeat Purchase Rate Marketing Contribution Margin To Apply

Please share:

Updated CV on with below details in the email: Brands managed Monthly advertising budgets managed Platforms handled (Meta, Google, Amazon, Blinkit, etc.) Key growth achievements with measurable results Current and expected compensation

Subject Line: Growth & Performance Marketing Manager – Application – (Your Name)