Media planner

Walkaroo International Private Limited · Athiyur, India

Key Responsibilities

• Develop and execute ATL campaigns including TV, Print, FM, Outdoor, and Cinema.

• Prepare annual media plans aligned with marketing objectives.

• Coordinate with advertising agencies and media partners.

• Monitor media budgets and optimize media spends.

• Conduct post-campaign analysis and ROI evaluation.

• Support product launches and promotional activities.

• Track competitor campaigns and market trends.

Key Skills

• Media Planning & Buying

• Campaign Management

• Brand Communication

• Analytical & Presentation Skills

• Coordination & Negotiation