Marketing Manager

Nafees Jewellers · Lahore, Pakistan

Company: Nafees Jewellers

Location: Liberty Market, Lahore

Job Type: Full-time, on-site

Salary: PKR 80,000 – 120,000 per month (based on experience and qualifications)

Experience: Minimum 2–3 years in marketing or digital marketing

ABOUT THE ROLE

Nafees Jewellers, a trusted name in fine jewellery since 1974, is looking for a creative and results-driven Marketing Executive to lead our digital marketing. You will plan marketing strategy, run advertising campaigns, and coordinate the production of creative content.

We are looking for someone who combines strategic thinking with hands-on execution: a person who can develop ideas independently, plan campaigns end to end, and contribute directly to the growth of our brand. A strong grasp of digital advertising, social media, creative content, and customer engagement is essential.

KEY RESPONSIBILITIES

• Develop and execute monthly marketing plans and promotional campaigns.
• Conceptualise creative initiatives for product launches, seasonal collections, and special occasions.
• Research market trends, competitor strategies, and consumer preferences.
• Build content calendars and maintain consistent brand communication.
• Identify opportunities to grow brand awareness, customer engagement, and sales.
• Independently create, manage, and optimise campaigns in Meta Ads Manager.
• Manage advertising budgets, audience targeting, and campaign performance.
• Monitor results and share regular performance reports.
• Develop strategies that generate qualified customer inquiries and maximise return on ad spend.
• Manage and grow the company's social media presence.

3. Creative Direction & Content Production

• Conceptualise and coordinate jewellery photography and video shoots.
• Prepare mood boards, creative briefs, and visual references.
• Supervise photographers, videographers, models, and external creative teams as required.
• Plan engaging content for Instagram, Facebook, and other digital platforms.
• Ensure all content is high quality and consistent with the brand's identity.

4. Graphic Design & Content Creation

• Design social media posts, advertisements, stories, and promotional materials in Canva.
• Apply a working knowledge of layout, typography, and branding.
• Edit and prepare visual content for digital campaigns.
• Maintain a consistent, professional visual identity across all marketing channels.
• Respond professionally to customer inquiries on Instagram, Facebook, and WhatsApp.
• Coordinate with the sales team on customer inquiries and product information.
• Maintain positive engagement and ensure timely follow-ups.

REQUIREMENTS

• Ability to plan and execute marketing strategies independently.
• Proficiency in Canva and basic graphic design.
• Strong creative thinking and campaign conceptualisation skills.
• Experience in social media management and content planning.
• Understanding of photography, video production, and creative direction.
• Excellent written and verbal communication skills.
• Ability to manage multiple responsibilities and work independently.
• A proactive, organised, and results-oriented approach.

PREFERRED QUALIFICATIONS

• Previous experience in jewellery, fashion, luxury retail, or lifestyle brands.
• Knowledge of Adobe Photoshop, Illustrator, or video editing software.
• Experience working with photographers, influencers, and content creators.
• Prior jewellery industry experience is not mandatory. Full product and industry training will be provided.

WHAT WE OFFER

• A competitive monthly salary of PKR 80,000 – 120,000.
• Real ownership of marketing initiatives from idea to execution.
• Creative freedom to develop and launch new ideas.
• Professional growth within an established jewellery business.
• A collaborative environment with direct involvement in shaping the brand.

Only shortlisted candidates will be contacted for an interview.