Senior Executive - Graphic Designer - AI

Tikitoro · Tamil nadu, India

Job Title : Senior Executive - Graphic Designer - AI

Years of Experience : 4 - 6 years

Reports to : Senior Manager - BDM Operations

Location : Guindy, Chennai.

Company Description

TIKITORO is a vibrant personal care brand for kids and teens age 4–16. Our brand thrives on flamboyant colors, quirky language, bold visuals, and a spark of mischief—and we’re looking for a designer who can channel all that into unforgettable creative work.

About the Role

We are looking for a creative and detail-oriented Graphic Designer with 4–5 years of experience in visual design, digital content creation, and video production. The ideal candidate should have strong expertise in designing high-quality static creatives and be proficient in creating and editing engaging video content using both traditional and AI-powered tools.

This role requires a blend of design excellence, storytelling ability, and familiarity with emerging AI technologies to create compelling marketing and brand assets across digital platforms.

Key Responsibilities

Graphic Design

• Create visually appealing static creatives for digital marketing campaigns, social media, websites, emailers, presentations, and other branding initiatives.
• Develop marketing collaterals, banners, brochures, infographics, and promotional materials aligned with brand guidelines.
• Collaborate with marketing, content, and product teams to translate concepts into impactful visual designs.
• Ensure consistency of brand identity across all creative assets.

Video Creation & Editing

• Create engaging video content for social media, advertising campaigns, product promotions, and internal communications.
• Leverage AI-powered tools to generate video concepts, animations, voiceovers, and visual assets.
• Edit raw footage, motion graphics, transitions, sound effects, and audio to produce high-quality videos.
• Optimize video content for different platforms such as LinkedIn, Instagram, YouTube, Facebook, and company websites.

AI-Driven Creative Production

• Utilize AI design and video tools to improve creative output, productivity, and content quality.
• Stay updated with emerging AI trends, tools, and workflows relevant to graphic design and video production.
• Experiment with innovative creative formats using generative AI technologies.

Required Skills

Design Tools

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign (preferred)
• Canva Pro

Video & Motion Tools

• Adobe Premiere Pro
• After Effects
• CapCut
• DaVinci Resolve (preferred)

AI Creative Tools

• Midjourney, DALL·E, Adobe Firefly, or similar AI image-generation tools
• Runway, Pika, Kling, Synthesia, HeyGen, or similar AI video-generation platforms
• Familiarity with AI-assisted content creation workflows

Core Competencies

• Strong visual design and typography skills
• Excellent understanding of color theory, layouts, and branding principles
• Ability to create compelling visual storytelling through static and video content
• Strong attention to detail and creative problem-solving skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Qualifications

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or a related field.
• 4–5 years of professional experience in graphic design and video content creation.
• A strong portfolio showcasing static creatives, video editing projects, and AI-generated creative work.

Preferred Qualifications

• Experience working with marketing, branding, or digital agencies.
• Understanding of social media content trends and platform-specific creative requirements.
• Knowledge of motion graphics and animation.
• Experience creating performance marketing creatives for paid advertising campaigns.

What Success Looks Like

• Consistently delivers high-quality creatives that drive engagement and brand visibility.
• Produces compelling videos efficiently using AI and traditional editing tools.
• Brings innovative creative ideas and stays ahead of design and AI content trends.
• Collaborates effectively with cross-functional teams to achieve marketing and business goals.