Influencer Marketing Lead

Influencer Marketing Lead – Job Description Experience: 4-5 years Location: Mumbai – Lower Parel Key Responsibilities: Lead end-to-end influencer marketing campaigns across brands. Develop influencer strategies aligned with brand objectives and target audiences. Identify, evaluate, and onboard relevant influencers and creators. Manage influencer relationships, negotiations, budgets, and deliverables. Work closely with creative, strategy, and account teams to execute campaigns. Track campaign performance and provide insights to improve ROI. Stay updated on creator trends, platforms, formats, and emerging talent. Mentor and manage the influencer marketing team. Key Skills: Strong understanding of the influencer/creator ecosystem. Excellent communication, negotiation, and stakeholder management skills. Strong campaign planning and execution abilities. Experience managing budgets and multiple campaigns simultaneously. Data-driven approach with an understanding of campaign metrics and analytics. Strong network of influencers/creators is a plus.