Asst. Vice President - Branding & PR
Upraisal People Productivity Performance - Best executive search firm · India
FULL TIME
Job Description
Hiring | AVP / GM – Branding & PR
Location: Mumbai
Experience: 8–12 Years
CTC: ₹35–40 LPA
Industry: Leading Luxury Retail Brand
Reporting to: CMO
About the Role
Lead brand communications, PR, media relations and influencer strategy for a growing luxury retail business.
Key Responsibilities
- Own brand identity, communication guidelines and brand consistency across channels.
- Drive PR and earned media across business, lifestyle and industry publications.
- Build strategic media, influencer and industry relationships .
- Lead brand events, launches and communication campaigns .
- Develop compelling brand narratives and content for key initiatives.
- Manage reputation monitoring and crisis communication .
- Track media visibility, share of voice, influencer performance and engagement .
- Support senior leadership with media strategy, messaging and briefing .
Ideal Profile
- 8–12 years in Branding, Communications or PR.
- Experience in luxury, retail, lifestyle or consumer brands preferred.
- Strong track record in earned media and PR-led brand building .
- Excellent written, verbal and stakeholder communication skills.
- Strong media and influencer network.
- Graduate degree required; Marketing / Communications specialization preferred.
Interested candidates can apply with their updated profile on ishani@upraisal.net
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