Social media manager - web3 & ai events

We are looking for an exceptional, hyper-active Social Media Manager to own and grow our presence across X, Instagram, and Linked In for two large-scale tech event properties in India - a multi-city conference series spanning 10 cities and a flagship AI and Web3 summit.
This is not a \"post and forget\" role. We need someone with a genuine growth mindset who lives on these platforms, understands what makes content actually perform, and is obsessed with building an audience - not just maintaining one.
What you'll own
Own day-to-day posting and engagement across X, Instagram, and Linked In
Build and execute a content strategy focused on real follower growth — not vanity metrics
Post live updates, behind-the-scenes content, and real-time coverage across all 10 city events
Engage actively in conversations, reply to comments, jump into relevant threads, and build community — not just broadcast
Identify and partner with relevant influencers and creators in each city to promote local event campaigns
Manage influencer relationships end to end — outreach, negotiation, briefing, content coordination, and performance tracking
Work closely with the content and video team to turn raw footage into scroll-stopping posts
Track what's working and double down — you should be obsessed with analytics, not just creative
Stay on top of trends, especially within the Web3 and AI space, and move fast to capitalize on them
Coordinate posting schedules around speaker announcements, sponsor shoutouts, ticket pushes, and event day coverage
Who we're looking for
A genuine growth mindset — you should be able to point to real follower or engagement growth you've driven before
Hyper-active, online, and fast — you understand platform culture, not just content calendars
Strong copywriting instincts — you can write a hook that stops the scroll
Experience identifying and working with influencers or creators — outreach, negotiation, and campaign coordination
Understanding of how Web3 social media specifically works — crypto Twitter culture, KOL dynamics, community engagement norms — is a strong plus
Event experience is a strong plus — you understand the pace and chaos of live event content
Comfortable working fast, sometimes posting in real-time during live events across different cities
Self-starter — we're looking for someone who brings ideas, not someone who waits to be told what to post
Got what it takes? Skip the Linked In queue and email me directly with the subject line - \"SMM for IBT and MM\" to anupam (at) octaloop (dot) com.