Area Sales Manager

S Labs Hygiene Care · India

JOB OPENING: AREA SALES MANAGER — ANDHRA PRADESH

Pet & Hygiene Care Products — GT/MT Trade, incl. Rayalaseema

About S Labs Hygiene Care

S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are a brand-focused distributor dedicated to bringing high-quality, affordable pet wellness solutions to every corner of India through General Trade, Modern Trade, and Alternative Trade channels. Our mission is simple yet powerful: to make premium pet hygiene care accessible to every pet parent, regardless of location.

As we launch our Pet & Hygiene Care product line across Andhra Pradesh, we are looking for an experienced Area Sales Manager to build and lead the region's distribution and field sales operations, including Rayalaseema and surrounding areas.

Role Overview

The Area Sales Manager will own revenue and distribution performance for the entire Andhra Pradesh territory, reporting directly to the Founder. This role carries full P&L ownership for the region, appointing and managing distributors, building the GT/MT retail network, and leading a field team of Sales Officers and Business Development Executives to hit growth targets from the ground up.

Key Responsibilities

• Own territory revenue and secondary sales targets for Andhra Pradesh, including Rayalaseema and surrounding areas.

• Appoint, onboard, and manage distributors across the territory, including ROI tracking, stock planning, and claim settlements.

• Build and lead the GT/MT retail network, driving new outlet additions and deepening coverage in existing markets.

• Recruit, train, and manage a team of Sales Officers and Business Development Managers (BDMs) across the territory.

• Design and roll out trade schemes, secondary sales incentives, and promotional plans in coordination with the Founder.

• Review distributor and team performance regularly: sell-out data, scheme execution, outlet coverage, and collections.

• Identify new market opportunities and expansion areas within Andhra Pradesh, including underpenetrated Rayalaseema markets.

• Ensure timely collections and adherence to credit and commercial terms across distributors and the retail network.

• Represent the Founder on the ground, building relationships with key distributors, retailers, and regional stakeholders.

• Travel extensively across the territory to maintain strong market presence and team supervision.

Must-Have Requirements

• Minimum 8 years of FMCG sales experience with strong GT/MT trade exposure.

• Demonstrated experience owning territory revenue and P&L for a region.

• Proven track record of appointing and managing distributors, including new distributor onboarding.

• Experience managing field sales teams — Sales Officers and/or Business Development Executives.

• Hands-on experience with secondary sales planning and trade scheme execution.

• Track record of new market and outlet expansion within a territory.

• Fluency in Telugu, with the ability to operate effectively across Andhra Pradesh markets.

• Willingness to travel extensively across the Andhra Pradesh and Rayalaseema territory.

What We Offer

• A regional leadership role with full ownership of the Andhra Pradesh territory and direct access to the Founder.

• The opportunity to build distribution infrastructure and a field team for a category-defining pet hygiene brand from scratch.

• A fast-paced, entrepreneurial environment with real decision-making authority and growth potential.

How to Apply

Interested candidates may share their updated resume along with a brief note on relevant GT/MT and distributor/team management experience to: slabs2026@gmail.com | careers@slabshygienecare.com |

Subject line: "Application – Area Sales Manager, Andhra Pradesh"

For more details, contact us at: +91 92472 34569

S Labs Hygiene Care Private Limited is an equal opportunity employer.