Senior Software Sales Manager

Next Digital Recruitment · Mumbai, India

Position Senior Software Sales Manager

Experience: 5+ years

Location: Mumbai

A Software Business Process Automation (BPA) Sales role involves selling technology

solutions around RPA, Gen AI, Agentic AI, etc. The primary objective is to help

organizations reduce human error, lower operational costs, and increase productivity.

Core Responsibilities (As an Individual Contributor)

∙Prospecting & Lead Generation : Identifying and targeting potential clients across industries like manufacturing (Mid-Market) that rely on high-volume, manual processes, thus creating qualified pipeline.

∙Consultative Selling : Analysing a prospect's existing business processes to identify

bottlenecks and inefficiencies that can be solved through automation.

∙Solution Demonstrations : Conducting technical presentations and product demos of

BPA tools (e.g., RPA, workflow engines, or AI-driven platforms) to show real-world value.

∙Account Management & Relationship Building: Maintain strong relationships with clients to drive adoption and ensure long-term satisfaction.

∙Strategic Collaboration : Working with internal technical teams and subject matter

experts to tailor software solutions that meet specific client needs.

∙Closing & Management : Negotiating contracts, managing the sales pipeline and

providing sales forecasts to management.

Key Qualifications

∙Education : Typically, a bachelor’s degree in engineering, or a related field.

∙Experience : Proven track record in software sales, specifically in business process

automation, SaaS, or enterprise resource planning (ERP) systems for Manufacturing

vertical for minimum 3 Years.

∙Technical Skills : Familiarity with technologies like Robotic Process Automation

(RPA), Artificial Intelligence (AI), Gen AI, AI Agents, etc.

∙Soft Skills : Fluent English Speaking, Strong negotiation, presentation, and

relationship-building abilities to manage complex, multi-stakeholder deals.

Typical Sales Targets & Metrics

∙Annual Quota: Meeting or exceeding set revenue targets.

∙Lead Conversion Rate: Efficiency in moving prospects through the sales funnel.

∙Retention/Expansion: Upselling additional automation modules to existing clients.

∙Unhiding new opportunities, Qualifying and Pipeline Management.