Acquired Brand Marketing Manager

Lplfinancial · United States

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, youll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

This role is a part of LPLs Client Success organization, a growing team within LPL Financial . As part of the Client Success team, you will have the opportunity to directly live out LPLs mission: We take care of our advisors, so they can take care of their clients.

We are seeking an Acquired Brands Marketing Manager to support the Director of Acquired Brands Marketing in driving marketing initiatives across acquired brands and affiliated advisor practices. This role is based in the Lakeland, FL area and is responsible for managing day-to-day marketing programs for assigned advisors and brand initiatives, ensuring consistent execution, strong advisor service, and alignment with established brand and marketing strategies.

The ideal candidate is a highly organized self-starter with well-rounded marketing experience, strong project management skills, and the ability to build relationships across advisors, business leaders, vendor partners, and internal stakeholders. This individual is comfortable managing multiple marketing initiatives independently while collaborating with the Director on broader strategy and priorities. They possess strong communication and collaboration skills and thrive in a fast-paced environment.

Responsibilities:

• Marketing Operations & Analytics Management: Maintain marketing calendars, workflows, databases, project plans, and reporting tools to support efficient execution. Track campaign performance, advisor engagement, website metrics, and other key data to identify opportunities for improvement.
• Compliance Governance: Coordinate the review and approval of marketing materials, websites, social media content, and related assets. Partner with Compliance to ensure adherence to regulatory requirements, established processes, and policy updates.
• Promotional Merchandise Program Management: Manage day-to-day operations of the acquired brands promotional merchandise program, including a portfolio of 100+ branded items, inventory oversight, vendor coordination, promotional planning, and administration of The Store online ordering platform. Ensure accurate inventory management and efficient program execution from the Lakeland, FL office.
• Print Production Management: Manage branded print materials and inventory across acquired brands and locations. Coordinate with print vendors and production partners on planning, proofing, approvals, fulfillment, and distribution to ensure quality, accuracy, and brand consistency.
• Advisor Marketing Management: Serve as the primary marketing contact for assigned advisors, building strong relationships and understanding their business goals. Support and execute marketing programs across digital, print, email, social media, advertising, podcasts, and promotions. Manage campaign execution, track results, and identify opportunities to enhance marketing performance and the advisor experience.
• Brand Marketing Support: Partner with the Director of Acquired Brands Marketing to increase the visibility and growth of acquired brands through integrated marketing initiatives. Ensure consistent messaging and brand execution while preserving each brand's unique identity. Monitor performance and recommend improvements to strengthen awareness and engagement.
• Rebrand Initiatives: Support advisor team rebranding efforts, including naming, logo development, brand identity updates, and multi-channel communications across print, digital, and video platforms.
• Podcast Development & Production: Oversee advisor podcast programs from planning through publication. Coordinate with advisors, producers, and internal teams on scheduling, compliance reviews, publishing, and performance tracking, supporting the delivery of 45-50 episodes annually. Provide periodic onsite support at the Lakeland, FL studio.
• Event Marketing Coordination: Assist with planning and executing advisor and client events in the Lakeland, FL area, including promotion, logistics, vendor management, attendee communications, onsite support, and post-event feedback.
• Vendor Management: Partner with the Director of Acquired Brands Marketing to manage relationships with agencies, website providers, printers, photographers, videographers, promotional merchandise vendors, and other external partners. Ensure quality work, operational efficiency, and alignment with brand standards.
• Continuous Improvement: Identify and implement opportunities to streamline processes, improve scalability, and enhance advisor and stakeholder experiences. Support operational excellence and marketing best practices.
• Team Contribution: Support special projects, strategic initiatives, and other evolving business priorities as assigned.

What are we looking for?

Were looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness , act with integrity , and are driven to help our clients succeed . We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• 25 years of experience in marketing, brand management, communications, agency, or financial services marketing.
• Bachelors degree in marketing, advertising, communications, or commensurate work experience.
• Ability to work onsite from the Allen & Company Lakeland, FL office on a regular basis, including a designated number of days per month.
• 2+ years experience with Constant Contact or a comparable email marketing platform, Smartsheet, Box, Adobe Creative Suite, Salesforce, and similar marketing and project management tools.
• 2+ years experience with common software packages, social media platforms, mail platforms, task management software, and database management systems.
• Ability to work flexible hours or to travel, as needed.

Core Competencies:

• Strong communication and interpersonal skills with the ability to build productive relationships with advisors and stakeholders.
• Highly organized with strong execution and follow-through.
• Excellent attention to detail and quality control mindset.
• Takes initiative, identifies solutions, and sees work through to completion.
• Collaborative mindset with the judgment to seek guidance and escalate appropriately when needed.

Preferences:

• Financial services marketing experience.

#LI-PA

Pay Range:

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit .

Join the LPL team and help us make a difference by turning lifes aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicants bank or credit card. Should you have any questions regarding the application process, please contact LPLs Human Resources Solutions Center at (855) 575-6947.

EAC 5.19.26