Manager - Analytics.Retail Analytics - Pak DRB.Retail Banking Group-MBPKLTD

Mashreq · India

Job Purpose

• Develop comprehensive business intelligence on the RBG business performance across segments, sub segments, products.
• Identify, analyse and report on material positive and negative variance indicators.
• Perform root cause analysis and present the same with recommended corrective actions to business units.
• Identify and analyse trends and present analytics to business units including new geographies
• Proactive recommendations to segment heads on the opportunities and portfolio correction opportunities that exist from time to time
• Assist segment heads in obtaining the optimal information pack to manage their businesses.
• Scenario planning for growth, attrition and channel management.
• Strategic direction for enabling achievement of customer X-Sell ratio, and sales volume targets.
• Managing BI driven Telesales teams for sales closures

Key Result Areas

• Publish timely and complete monthly analytics pack for RBG Marketing. This will encompass various views including business unit, segment, sub segment, branch, product, service and channel.
• Identify , analyse and report on material positive and negative variance indicators
• Analyse segments & micro segments based on variables such as profitability, product ownership & usage, channel usage, response to past offers, demographics , customer lifestyles, length of residence / service, and on potential for targeting products and services, such as householding for loan eligibilities
• Identify sales and attrition trends for segments and subsegments, and work with product teams to address opportunities and improve customer loyalty
• Perform root cause analysis and present the same with recommended corrective actions to business units.
• Review , develop and enhance info packs and analytic decks for individual product groups to ensure that they are best placed to achieve product and customer growth related objective and profitability goals
• Segment based
• Provide analytical support for the development of marketing programs
• Sales Growth, Portfolio Performance and Channel analytics on a monthly basis
• Evaluation and implementation of behavioral and segmented scoring models
• Proactive recommendations to business heads on corrective action for adverse indicators or untapped opportunities.
• Selection and implementation of advanced analytics software and tools to enable analytics and campaign automation.

Knowledge, Skills & Experience

• 1. Financial services business intelligence experience in a comprehensive multi-product and competitive business environment.
• 2. Strong numerical, analytical and presentation skills
• 3. A good understanding of Sales & Marketing of retail banking products , services & related analytics
• 4. MBA in Finance & Marketing
• 5. Excellent numerical and analytical skills.
• 6. Experience in similar role for at least 3 years.
• 7. Proven team leadership experience
• 8. Familiarity with analytics tools and statistical modeling concepts